Peacock’s Subscriber Count Stalls at 41 Million as NBA Deal Kicks Off

NBCUniversal’s streaming service, Peacock, has hit a growth plateau. The platform has remained at 41 million paid subscribers throughout 2025. This stagnation comes just as its new exclusive NBA content begins.

The service has faced a fluctuating churn rate and a recent price increase. According to data from Antenna, subscriber turnover has been significant this year.

Navigating a Year Without the Olympics and Major Content Shifts

The absence of the Olympic Games this year has removed a major subscriber driver. Furthermore, Peacock lost its valuable WWE premium live events. This was a key attraction for a dedicated fan base.

A recent price hike of $3 per month also impacted user retention. Antenna reports the churn rate climbed to eight percent in recent months. These factors have created significant headwinds for the service.

New Bundles and Sports Rights Offer a Path to Growth

The recent return of the NBA on NBC and Peacock is a major opportunity. Exclusive games on the streaming platform provide a new call to action for sports fans. This could drive a much-needed subscriber boost in the final quarter.

Peacock has also recently expanded its availability through crucial bundle deals. It is now offered through Amazon Channels, Walmart+, and Apple TV. According to Reuters, these partnerships, previously avoided for financial reasons, are a strategic shift to spur growth.

The success of Peacock’s new NBA content and broader distribution will be critical. The streamer needs a winning play to finally break past its 41 million subscriber ceiling. All eyes are on whether these new strategies will finally deliver profit.

Info at your fingertips

Why did Peacock lose WWE events?

WWE moved its premium live events to its own network and other partners. This ended a long-standing deal that made Peacock a popular destination for wrestling fans.

How much did Peacock raise its price?

The monthly subscription cost increased by $3. This price hike was implemented during the summer of 2025.

What is Peacock’s main new content for 2025?

The return of the NBA is the biggest addition. Peacock now streams exclusive regular-season games as part of the league’s new media rights deals.

Is Peacock available on YouTube TV?

Yes. After a public disagreement, Peacock is now being added to the YouTube TV channel lineup. This expands its reach to another large subscriber base.

Has Peacock become profitable?

No. Peacock continues to report quarterly losses, though they have narrowed recently. The service lost $217 million in the last quarter.