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Apple’s M3 MacBook Air Launch Breaks Pre-Order Records.Apple launched its new M3 MacBook Air on Monday. The new laptops come in 13-inch and 15-inch sizes. Pre-orders for the devices began immediately. Early data shows unprecedented demand from consumers.According to Bloomberg, initial sales have surpassed previous models. The tech giant confirmed strong early interest. This refresh focuses on improved performance and AI capabilities.

M3 MacBook Air Sales Surge

Consumer response has been overwhelmingly positive. Pre-order numbers are significantly higher than the M2 model. This indicates strong market appetite for the latest chip.The new Air features a faster M3 processor. It also supports dual external displays. Wi-Fi 6E is another key upgrade for faster connectivity.Apple stores report high online traffic. Shipping estimates have already slipped to next month. This is a clear sign of robust early adoption.

Market Impact and Consumer Response

The launch strengthens Apple’s position in the laptop market. The M3 chip offers a notable performance leap. This appeals to both professionals and students.Analysts note the strategic timing of this release. It comes as the PC industry seeks a rebound. Apple appears to be capitalizing on this opportunity.The base model remains priced at $1,099. This maintains accessibility for a wide audience. The company expects strong quarterly results from this product.

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The successful M3 MacBook Air launch demonstrates Apple’s enduring market power. Consumer demand for advanced, AI-ready laptops is clearly growing. This sets a positive tone for the company’s upcoming fiscal quarter.

Info at your fingertips

What are the new colors for the M3 MacBook Air?

The new models are available in four finishes. Midnight, Starlight, Space Gray, and Silver are the options. A special anti-fingerprint coating is on the Midnight version.

How much faster is the M3 than the M2 chip?

Apple claims the M3 is up to 60% faster than the M1. Compared to the M2, the performance gain is more modest. The neural engine is also significantly improved for AI tasks.

Does the M3 MacBook Air support external displays?

Yes, this is a major new feature. The laptop now supports two external displays. This is only when the laptop lid is closed.

When will the M3 MacBook Air be in physical stores?

The computers will be available in Apple Stores starting Friday. Availability may be limited for specific configurations. Checking online for local store stock is recommended.

What is the battery life of the new model?

Apple states the battery lasts up to 18 hours. This is consistent with the previous M2 model. Real-world usage typically yields slightly less.