Perplexity AI Launches Game-Changing Shopping Assistant to Rival ChatGPT

Perplexity AI has launched a new personalized shopping feature. This update rolled out this week for U.S. users. The tool aims to transform online product discovery.

It uses conversational search to understand user preferences. The AI remembers past searches and learns individual tastes. This creates a highly tailored shopping experience.

How the New AI Shopping Experience Works

The feature moves beyond traditional search grids. It presents results in detailed product cards. These cards include specifications and customer reviews.

According to Reuters, the AI prioritizes user needs over advertiser payments. This is a key difference from conventional search engines. The system gets smarter with each interaction.

Checkout is integrated directly into the interface. PayPal is the supported payment method for now. This allows for quick purchases without leaving Perplexity.

The Broader AI Commerce Landscape Heats Up

This launch coincides with a similar move by OpenAI. ChatGPT also introduced a shopping research tool recently. The race to dominate AI-powered commerce is clearly accelerating.

The immediate impact is on how consumers find products. The long-term effect could reshape e-commerce. Retailers may need to adapt to these new AI storefronts.

For shoppers, it promises a more intuitive and less cluttered journey. The focus is on rediscovering the joy of shopping. It cuts through the noise of endless scrolling.

This new feature makes Perplexity a major player in AI-driven retail. The personalized shopping assistant is now live. It represents a significant step forward for conversational commerce.

A quick knowledge drop for you

How do I access the new Perplexity shopping feature?

It is available now for free to all U.S. users on desktop and web. The company plans to expand the feature to its iOS app in the coming weeks.

Which stores can I shop at through Perplexity?

You can currently check out with supported merchants like Fabletics, Adorama, and NewEgg. More retailers are expected to be added over time.

How is this different from ChatGPT’s shopping tool?

Both offer similar AI shopping research. A key distinction is Perplexity’s direct PayPal checkout integration within its interface for a seamless purchase flow.

Is there a special promotion for new users?

Yes. PayPal is offering a cash back reward. Your first purchase using PayPal in Perplexity gets 50 percent back, up to a maximum of $50.

Why is Perplexity focusing on shopping now?

The company believes its AI can understand shopper needs better than ad-driven algorithms. This move positions it in the fast-growing AI commerce sector.