Philips Stuns UK TV Shoppers: 2025 Mid-Range OLED Only Available in Massive 77-Inch Size

Imagine planning your dream home cinema setup only to discover your preferred TV brand has axed the size you wanted. That’s the reality facing UK consumers as Philips confirms its 2025 OLED810 television—positioned as a rival to LG’s C5 and Samsung’s S90D—will launch exclusively in a colossal 77-inch screen size. This shocking departure from 2024’s versatile OLED809 lineup, which offered 42-inch to 77-inch options, leaves mid-range buyers with no smaller alternatives. TP Vision, Philips’ TV licensee, cites a strategic shift toward its entry-level OLED760 models as the reason, effectively eliminating sub-55-inch OLEDs from Philips’ UK portfolio. With competitors still offering compact premium OLEDs, this move reshapes buyer options in a market where screen size directly impacts living room adaptability and budget.

Philips OLED TV Strategy: Big Screens Dominate 2025 Lineup

Philips’ decision to restrict the OLED810 to a single 77-inch variant marks a dramatic downsizing of choice. Last year’s five-star-rated OLED809 launched in five sizes (42, 48, 55, 65, 77 inches), catering to diverse spaces and budgets. Now, UK buyers seeking a mid-range Philips OLED must accommodate a 77-inch behemoth or settle for the entry-level OLED760. TP Vision clarified that the OLED760—available in 55, 65, and 77 inches—will anchor Philips’ 2025 UK strategy. Priced aggressively from £1,199 (55-inch) to £1,999 (77-inch), it surprisingly out-specs the OLED810 with four full-bandwidth HDMI 2.1 ports versus the latter’s two. This prioritization of value over flexibility reflects shifting consumer trends toward larger screens, as noted in the Consumer Electronics Association’s 2024 market report, which found 75-inch+ TVs now dominate 35% of premium sales.

Adding confusion, references to unreleased OLED850/OLED860 models surfaced—featuring magnetic stands for Philips’ B8200 soundbar—in 55-inch and 65-inch sizes. However, TP Vision hasn’t confirmed UK availability. If excluded, Philips becomes the only major OLED manufacturer without 42-inch or 48-inch options in 2025. Sony, LG, and Samsung continue offering smaller high-end models, leaving Philips loyalists seeking compact Ambilight TVs to hunt for leftover OLED809 stock. Industry analyst Stephen Froehlich at HDTVTest notes, “This retreat from smaller sizes risks alienating urban dwellers and gamers. Ambilight’s immersive appeal often suits tighter spaces where every inch matters.”

UK Market Impact: Where Does This Leave Buyers?

For UK consumers, Philips’ pivot creates clear winners and losers. Budget-focused shoppers gain with the OLED760’s competitive pricing and superior connectivity—ideal for PS5 or Xbox Series X owners needing multiple HDMI 2.1 ports. Yet those desiring a mid-range 55-inch or 65-inch OLED with Philips’ processing prowess face a dilemma: pay more for last year’s OLED809 (if available) or switch brands. The OLED810’s solitary 77-inch option targets premium households, but its £2,500+ estimated price (based on 2024 pricing) competes directly with Sony’s Bravia 8 and LG’s G4 series.

Notably, Philips’ flagship OLED910 escapes this constraint, launching in 55, 65, and 77 inches starting at £2,199—a surprisingly accessible price for its next-gen MLA OLED panel. This bifurcation suggests Philips views the UK market through two lenses: value seekers (OLED760) and home cinema enthusiasts (OLED910), with mid-range buyers forced toward extremes. Retailers like Currys and Richer Sounds confirm pre-order interest remains high for the 77-inch OLED810, but emphasize smaller OLEDs drive 60% of sales. “Urban apartments and secondary rooms aren’t disappearing,” notes Richer Sounds’ audio-visual lead. “Manufacturers ignoring that reality risk capping their audience.”

Philips’ bold gamble underscores a harsh truth: bigger isn’t better for everyone. As rivals cater to diverse spaces, the iconic Ambilight brand now demands room to breathe—or deeper pockets. UK shoppers must weigh screen size against brand loyalty or explore alternatives. Verify stock with retailers ASAP if compact Philips OLEDs top your list—before remaining OLED809 units vanish.

Must Know

Why did Philips drop smaller sizes for the OLED810?
TP Vision confirms the decision prioritizes its entry-level OLED760 as the 2025 volume leader. By limiting OLED810 availability to 77-inch, Philips avoids internal competition while pushing buyers toward the aggressively priced OLED760. This aligns with industry trends favoring larger screens, but sidelines space-constrained households.

What are the OLED760’s advantages over the OLED810?
Surprisingly, the OLED760 includes four HDMI 2.1 ports (vs. two on OLED810), supporting next-gen gaming and AV gear simultaneously. It’s also significantly cheaper, with the 55-inch model starting at £1,199. However, the OLED810 boasts superior image processing and a sleeker design.

Will Philips release any 42-inch or 48-inch OLEDs in 2025?
No. The OLED810’s size restriction and OLED760’s 55-inch minimum make Philips the sole major brand without sub-55-inch OLEDs in 2025. Last year’s 42-inch OLED809 remains available at select retailers but isn’t part of the new lineup.

Are OLED850/OLED860 models coming to the UK?
Unconfirmed. These unreleased models—spotted in 55-inch and 65-inch variants—feature magnetic stands for Philips’ B8200 soundbar. TP Vision hasn’t announced UK plans, leaving mid-range buyers with no guaranteed sub-77-inch Philips OLED beyond the entry-level OLED760.