Playboy Launches First Major Film Project with Cold War Horror Thriller

Playboy is officially entering the film business. The iconic brand confirmed a new creative partnership this week. The project is a feature film titled Dead After Dark. The announcement was made by Playboy and Hefner Capital on Thursday.

This marks the first collaboration between the two entities. It signals a strategic push into original entertainment. The move aims to leverage Playboy’s vast cultural legacy for new storytelling.

Unveiling the “Dead After Dark” Story and Strategy

The film is described as an elevated horror-thriller. Its story is set in Miami during 1961 at the height of the Cold War. The plot involves a terrifying secret festering beneath the city’s glamorous facade.

Official details confirm Playboy’s brand will be central to the narrative. Cooper Hefner, son of founder Hugh Hefner, will produce the film. He is the managing partner of Hefner Capital, the co-producing partner.

Playboy CEO Ben Kohn outlined the company’s broader vision. He stated this film is a step in building a connected Playboy entertainment universe. The strategy will draw from the brand’s extensive archives and global influence.

A New Chapter for the Playboy Entertainment Empire

This film project represents a significant expansion. Playboy is moving beyond its traditional media and licensing roots. The goal is to develop new intellectual property for modern audiences.

According to official statements, the company plans more stories across film and television. Future projects may also explore emerging digital platforms. This initiative aims to resonate with both long-time fans and a new generation.

Cooper Hefner called the film a “love letter to classic genre cinema.” He emphasized a desire to stay true to Playboy’s legacy of cultural curiosity. The success of this project will likely shape the brand’s future entertainment endeavors.

Playboy’s first major film project is a calculated entry into a competitive industry. It blends historical allure with genre thrills. This move could redefine the iconic brand’s presence for the digital age.

A quick knowledge drop for you:

Q1: What is the new Playboy film called?

The film is titled *Dead After Dark*. It is a Cold War-era horror-thriller set in 1961 Miami. Playboy itself is a central element of the story.

Q2: Who is producing the Playboy movie?

Cooper Hefner, through Hefner Capital, is producing the film. He is the son of Playboy founder Hugh Hefner. Playboy Enterprises is the creative and brand partner on the project.

Q3: Is Playboy starting a film studio?

Playboy is not launching a traditional studio. Instead, it is building an entertainment content strategy. The company will develop new IP and adapt its archives through partnerships.

Q4: When will “Dead After Dark” be released?

An official release date has not been announced. The project confirmation and initial details were just revealed. Production timelines and a distributor are expected to be confirmed later.

Q5: Why is Playboy making a movie now?

Company leadership sees a strong appetite for new Playboy intellectual property. The move aims to expand the brand’s reach into narrative storytelling. It is part of a broader business strategy to grow its media footprint.