Prime Video and Maddock Films Forge Landmark Deal, Announcing Badlapur 2 and Exclusive OTT Slate

In a move that signals a major shift in the Indian entertainment landscape, streaming giant Prime Video has inked a monumental, multi-year licensing agreement with powerhouse production house Maddock Films. The landmark Prime Video Maddock Films deal guarantees a steady pipeline of highly anticipated content for subscribers, headlined by the surprise announcement of a sequel to the critically acclaimed thriller Badlapur and exclusive digital rights to upcoming theatrical releases like Thama and Param Sundari.

The partnership, announced on August 21, 2025, secures worldwide exclusive post-theatrical streaming rights for all Maddock Films projects set for release between 2025 and 2027. This strategic alliance is poised to bring a diverse mix of genres, from horror-comedy to intense drama, directly to a global audience, reinforcing the growing synergy between cinematic releases and digital platforms.

What Does the Prime Video and Maddock Films Deal Include?

The newly minted deal is not just a simple licensing agreement but a comprehensive content partnership. It encompasses a wide array of projects that highlight Maddock Films’ signature style of storytelling. The immediate beneficiaries are two of the most talked-about upcoming films. The romantic comedy Param Sundari, starring Sidharth Malhotra and Janhvi Kapoor, which is scheduled for a theatrical release on August 29, will subsequently stream exclusively on Prime Video. Following it is the unique vampire horror film Thama, featuring Ayushmann Khurrana, Rashmika Mandanna, and Nawazuddin Siddiqui. This film is a key part of the expanding Maddock Horror Comedy Universe, which includes hits like Stree 2.

Beyond these announced titles, the deal also covers two yet-to-be-revealed projects from this popular horror-comedy universe, ensuring fans have plenty to look forward to. This move solidifies Prime Video as the definitive home for this wildly successful franchise.

Badlapur 2 and Other Franchise Sequels Get Green Light

Perhaps the most unexpected revelation from the deal announcement was the confirmation of sequels to past Maddock hits. A follow-up to the 2015 neo-noir thriller Badlapur, which starred Varun Dhawan and Nawazuddin Siddiqui, is now officially in development. Furthermore, a sequel to the 2021 romantic drama Shiddat is also planned. These announcements, made indirectly through the partnership details, have generated significant excitement among cinephiles. The deal also includes the streaming rights for the highly anticipated Agastya Nanda-starrer Ikkis, directed by Sriram Raghavan, following its theatrical run.

Dinesh Vijan, founder and CEO of Maddock Films, stated that the partnership reflects a shared vision to take Indian storytelling to a global audience, creating worlds that audiences love to revisit. This sentiment was echoed by Prime Video India’s content licensing head, who emphasized the service’s commitment to amplifying the reach of Indian cinema through distinctive and original storytelling.

This transformative partnership between Prime Video and Maddock Films fundamentally reshapes content accessibility, guaranteeing that a powerhouse slate of exclusive Indian cinema, from the dark thrills of Badlapur 2 to the quirky chills of Thama, will have a premier global home. Stay tuned to Prime Video for the next wave of must-watch entertainment.

Must Know

What is the Prime Video and Maddock Films deal?
It is a multi-year agreement granting Prime Video exclusive worldwide streaming rights to all movies produced by Maddock Films that are released in theaters between 2025 and 2027. This includes major titles like Param Sundari, Thama, and the newly announced Badlapur 2.

When will Param Sundari release on Prime Video?
Param Sundari will first be released in theaters on August 29, 2025. Its exclusive streaming debut on Prime Video will occur after its theatrical window, following the standard industry practice for such deals.

Is Stree 2 part of this new deal?
While Stree 2 is part of the Maddock Horror Comedy Universe and is already available on Prime Video, the new deal covers future installments. It includes two unannounced horror-comedy films from the same universe, ensuring their exclusive digital premiere on the platform.

Who is starring in the movie Thama?
The vampire horror film Thama features a leading cast of Ayushmann Khurrana, Rashmika Mandanna, and Nawazuddin Siddiqui. It is a key project within the expanding Maddock Horror Comedy Universe.

Was a sequel to Badlapur officially announced?
Yes, the announcement of the Prime Video-Maddock deal served as the official confirmation that Badlapur 2 is in active development. It is one of several franchise sequels included in the multi-film agreement.