Puma has officially joined the wave of Wicked brand collaborations. The athletic brand’s new 14-piece capsule collection, Wicked: For Good, launches online November 6. It features ballet flats, sneakers, hoodies, and t-shirts for adults and children.

The collection draws direct inspiration from the film’s iconic characters, Glinda and Elphaba. This partnership is part of a larger marketing push for the upcoming two-part movie musical.
Puma Wicked Collection Features Character-Inspired Styles
The trending Speedcat silhouette is central to the launch. It comes in two movie-themed sneaker colorways and a ballet flat design. The Speedcat Goodness sneaker is inspired by Glinda.
It features a lilac hue, ribbon trim, and bubble embroidery. This style retails for $100 in women’s sizes. Big kids’ and little kids’ versions cost $90 and $80 respectively.
The Elphaba-inspired pair is called the Speedcat Elphie. It has a black textured base with forest green stitching. It is similarly priced across women’s, big kids’, and little kids’ sizes.
Wicked Merchandise Expands with Y2K Fashion Appeal
The collection also includes distinctly Y2K-coded Speedcat Ballet Slippers. These feature an all-over silver body with whimsical embroidery. They are available in women’s and big kids’ sizes for $90 and $75.
The apparel line includes two women’s hoodies and two t-shirts. There is also a unisex hoodie and tee. The women’s Goodness Hoodie and Tee have a slightly cropped fit.
The Elphie and unisex Oz styles offer a standard fit. All hoodies are priced at $100. All t-shirts cost $50. According to The Hollywood Reporter, the items are available in limited quantities.
The Puma x Wicked collection brings a fresh, fashion-forward angle to movie merchandise. Fans can now shop this highly anticipated collaboration directly from the brand’s website.
Thought you’d like to know
When does the Puma Wicked collection launch?
The collection launches online on November 6. It will be available at puma.com. Quantities are expected to be limited.
What items are in the Puma Wicked collaboration?
The 14-piece capsule includes sneakers, ballet flats, hoodies, and t-shirts. It offers styles for women, big kids, and little kids. The Speedcat sneaker is a highlight.
How much do the Wicked Puma sneakers cost?
The women’s Speedcat sneakers retail for $100. The big kids’ version is $90. The little kids’ sneakers cost $80.
Are the Puma Wicked shoes available for children?
Yes, the Speedcat sneakers are available in big kids’ and little kids’ sizes. The Speedcat ballet flats are offered in big kids’ sizes. The apparel includes unisex options.
What is the price range for the full collection?
Prices range from $50 for t-shirts to $100 for sneakers and hoodies. The most affordable items are the tees. The sneakers and hoodies are the highest-priced items.
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