PWHL TV Expansion Reaches 100 Million Homes in US and Canada

The Professional Women’s Hockey League is dramatically expanding its television reach. Its games will now be available in nearly 100 million homes across North America. This move signals a major push for the league in its second season.

The expansion includes new deals with major US broadcast groups. This growth capitalizes on the surging popularity of women’s sports globally.

Broadcast Partnerships Fuel League’s Rapid Growth

The PWHL has secured agreements with several major US media companies. New partners include CBS and Fox-owned local stations. Gray Media, TEGNA, and Scripps are also now broadcasting games.

Regional sports networks like NESN and MSG Networks remain key partners. In Canada, TSN and RDS return alongside streaming on Prime Video. According to Reuters, this multi-platform approach is crucial for accessibility.

Strategic Expansion and National Media Prospects

The league’s business operations see this as a pivotal moment. Executive VP Amy Scheer confirmed the significance of this reach. She emphasized that over-the-air broadcasting is critical for increasing viewership.

The league is also planning to expand from eight to at least ten teams. This physical expansion could further attract a national US media partner. The current strategy prioritizes broad accessibility over traditional media models.

The PWHL’s TV expansion is a landmark moment for professional women’s hockey. It provides an unprecedented platform for the sport’s elite athletes. This strategic growth firmly establishes the league in the North American sports landscape.

Info at your fingertips

How can I watch PWHL games?

Games are broadcast on various regional sports networks and local TV stations. They are also streamed globally for free on the league’s official YouTube channel.

How many teams are in the PWHL?

The league currently has eight teams split between the US and Canada. There are confirmed plans to expand to at least ten teams for the next season.

What is driving the growth of women’s hockey?

The rise is part of a broader boom in women’s sports. Increased media coverage and corporate sponsorship are key factors fueling this expansion.

Will the PWHL get a national TV deal in the US?

League executives suggest it is a strong possibility. Further expansion into more US markets is expected to make a national deal more attractive to broadcasters.

Why are local broadcasters important for the PWHL?

Local stations provide crucial over-the-air access. This removes paywall barriers and helps the league reach the largest possible audience to build its fanbase.