Screenvision Media has modernized its core business systems. The cinema advertising leader migrated to Microsoft Azure and Oracle Cloud Infrastructure. This move creates a new, powerful cloud-based advertising platform. The initiative aims to enhance data protection and service resilience for clients.
The transformation is a key part of a longstanding partnership. Screenvision has worked with Cintra for over fifteen years. Cintra provided specialized Oracle managed services for this project. The upgrade positions Screenvision for future growth and innovation.
Modern Cloud Infrastructure Enhances Cinema Advertising
The migration to Azure and OCI is a significant technological leap. It modernizes Screenvision’s entire operational backbone. This new system supports their extensive cinema advertising network.
The platform manages ad campaigns across thousands of movie screens. It handles everything from scheduling to delivery and performance analytics. According to Reuters, cloud migrations are crucial for media companies today. This move ensures faster processing and greater scalability for national campaigns.
Key Benefits of the New Advertising Platform
The new cloud infrastructure offers several major advantages. Enhanced resilience is a primary benefit. The system is now more robust against potential outages.
Data security has also been significantly improved. Client information and campaign data receive stronger protection. This is critical in today’s digital advertising landscape.
The platform also allows for more sophisticated advertising solutions. Advertisers can expect more precise targeting and detailed performance metrics. This makes cinema advertising a more powerful and measurable medium.
This cloud migration solidifies Screenvision Media’s market leadership. The new platform offers unmatched reliability and advanced features for advertisers. This strategic upgrade fundamentally strengthens the future of cinema advertising.
Info at your fingertips
What is Screenvision Media?
Screenvision Media is a major cinema advertising company. They operate a large network of screens across North America. They help brands connect with audiences in movie theaters.
Which cloud providers did Screenvision use?
The company migrated to Microsoft Azure and Oracle Cloud Infrastructure. This two-provider approach creates a hybrid cloud environment. It leverages the strengths of both platforms for optimal performance.
Who helped with the cloud migration?
Screenvision partnered with Cintra for this project. Cintra is an expert in Oracle-specialized managed services. Their long-term partnership was key to the project’s success.
How does this benefit advertisers?
Advertisers gain a more reliable and secure platform. They also get access to more advanced campaign tools and analytics. This leads to more effective and measurable advertising campaigns.
Why is cloud migration important for media?
Cloud migration enhances scalability and operational efficiency. It also improves data security and disaster recovery capabilities. This is essential for handling large-scale digital advertising operations.
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