Rauw Alejandro Teams with Apple for iPhone 17 Pro Film Celebrating Puerto Rican Bomba

Rauw Alejandro has released a stunning new short film. The project was shot entirely on the new iPhone 17 Pro. It highlights the rich tradition of bomba music in Puerto Rico.

This collaboration with Apple showcases the island’s cultural heritage. The video serves as an extended visual for his track “Besito en la Frente.”

Cinematic Visuals Push Smartphone Technology to Its Limits

The film captures the lush rainforests and waterfalls of Puerto Rico. Creative director Martin Seipel stated he pushed the iPhone 17 Pro to its limits. He utilized its low-light and slow-motion capabilities extensively.

According to Rolling Stone, the project is a significant cultural statement. It connects modern technology with deep-rooted traditions. The visual is a key part of his new album, *Cosa Nuestra: Capitulo 0*.

The album features collaborations with various international artists. This positions Alejandro as a major force in Latin music.

Bomba Tradition Takes Center Stage in Cultural Tribute

Bomba is presented as more than just music. Alejandro describes it as a heartbeat from Africa that blossomed in Puerto Rico. It is a living dialogue between drum, body, and collective voice.

The film also features the tradition of *vejigantes*. These cultural guardians are rooted in the island’s storytelling. The project celebrates Afro-Puerto Rican cultural pride.

This celebration unites towns and generations. It is a tradition born of resistance that continues today.

Rauw Alejandro’s latest project is a powerful fusion of art and technology. The iPhone 17 Pro film beautifully honors Puerto Rico’s soul. This visual sets a new standard for artistic collaboration.

Thought you’d like to know

What is the bomba tradition featured in the video?

Bomba is a deeply rooted musical tradition from Puerto Rico. It originated from African influences on the island. It involves a dynamic dialogue between dancers, singers, and drummers.

Which iPhone was used to shoot the “Besito en la Frente” film?

The entire short film was captured on the iPhone 17 Pro. Directors utilized its advanced video features, including RAW recording. The phone’s 16x zoom range was also used for various shots.

Who directed the video alongside Rauw Alejandro?

Creative director Martin Seipel co-directed the project with Alejandro. Seipel expressed gratitude for the opportunity to shoot in Puerto Rico. He praised the island’s energy, colors, and people.

Which album does “Besito en la Frente” belong to?

The song is part of his newest album, *Cosa Nuestra: Capitulo 0*. The record includes collaborations with Wisin and Ayra Starr. It has been reviewed positively by major publications.

What cultural symbols are highlighted in the film?

The film showcases the *vejigantes* and bomba dancers. These symbols represent Puerto Rican folklore and Afro-Puerto Rican pride. They are central to the island’s storytelling traditions.