Reddit Launches Grey Checkmarks to Verify Public Figures and Curb Misinformation

Reddit has begun testing a new profile verification system. The feature places a grey checkmark next to the usernames of notable individuals and official entities. This move aims to clarify user identities in critical discussions.

The platform announced the limited alpha test in a recent blog post. It represents a shift back to verification’s original purpose: confirming a person is who they claim to be. This effort seeks to reduce confusion and misinformation during important community interactions.

Voluntary Verification Upholds Reddit’s Core Culture

Reddit’s culture heavily relies on user pseudonymity. The company stresses this new feature is completely optional. It is designed for moments where verification genuinely matters for community trust.

According to the announcement, eligible users include active contributors in good standing and “trusted partners.” Having a checkmark grants no special posting privileges or powers. However, profiles focused on NSFW content are currently ineligible for verification.

The system is starting with manual reviews by Reddit staff. The company plans to transition to a third-party verification process in the future. This careful rollout underscores the feature’s experimental nature.

Broader Push for Online Authenticity Amid AI and Bots

This test coincides with a wider industry trend emphasizing human authenticity online. Reddit co-founder Alexis Ohanian recently helped reboot the social aggregator Digg. That platform’s team has voiced concerns about bots and AI agents flooding the internet.

Similarly, OpenAI CEO Sam Altman is developing a project named “World.” It focuses on cryptographic methods to prove users are human. These parallel developments highlight a growing industry priority.

For Reddit users, the immediate impact is minimal. The checkmarks are simply a visual cue for authenticity. The long-term goal is to help moderators and users quickly identify credible sources in news, expert AMAs, and brand communications.

The introduction of grey checkmarks signals Reddit’s commitment to combating misinformation. This Reddit verification system prioritizes clarity without undermining the platform’s foundational anonymity. Its success will depend on careful implementation and community acceptance.

Info at your fingertips

What does the grey checkmark mean on Reddit?

It means Reddit has confirmed that the account belongs to the notable person or organization it claims to represent. It is used for experts, celebrities, journalists, and official brands sharing information on the platform.

Do verified users get special privileges?

No. The grey checkmark is purely for identity confirmation. It does not give the user any special abilities, extra reach, or moderation powers within Reddit communities.

Who is eligible for a Reddit verification checkmark?

Initially, Reddit is selecting active contributors in good standing and trusted partners. The pilot is small. NSFW profiles or those primarily in NSFW communities are not eligible for verification at this time.

Is Reddit copying Twitter and Meta with this feature?

Not exactly. Reddit’s system is a voluntary, non-paid verification for public figures. It is more akin to the original concept of verification used by early social media platforms to confirm identity, rather than a subscription service.

Why is Reddit doing this now?

The test aligns with a broader industry effort to ensure human authenticity online. As AI-generated content and bots become more prevalent, platforms are seeking ways to help users identify reliable sources and real people.

Will Tony Hawk get a checkmark?

He is a prime example of a user who might. Tony Hawk actively posts on skateboarding subreddits under his own name. His verification would help the community instantly recognize his authentic contributions.

Trusted Sources: Reddit Official Blog, Reuters, Associated Press.