Role Model Plots 2026 Album, Unfazed by Viral Hit Pressure

Role Model is already writing his next album. The singer-songwriter confirmed he is targeting a 2026 release. He is not feeling pressured to top his massive viral hit, “Sally, When the Wine Runs Out.”

In an exclusive interview with PEOPLE Magazine, the artist revealed his creative focus has shifted. He is now gathering life experiences to fuel his new music.

From Viral Fame to Artistic Evolution

Role Model, born Tucker Pillsbury, saw his career skyrocket in 2024. His song “Sally, When the Wine Runs Out” became a TikTok sensation. The track’s success led to sold-out shows and major festival slots.

Despite the sudden fame, he maintains a grounded perspective. He told PEOPLE he initially felt pressure to write a follow-up hit. That feeling has since faded as he has grown as an artist.

Building a Sustainable Music Career

The Maine-native’s approach to his next project is different. He is prioritizing life experiences over forced studio sessions. This includes acting in a film and reconnecting with friends back home.

His goal is to create music that reflects his personal growth. He aims for a fall 2026 album release, though he acknowledges the timeline is fluid. According to Reuters, this organic method often leads to more authentic art.

His previous album, “Kansas Anymore,” showcased a more mature sound. The deluxe edition, “The Longest Goodbye,” extended the album’s lifecycle. Role Model expressed pride in keeping fans engaged with a project for over a year.

Thought you’d like to know-

What is Role Model’s real name?

His real name is Tucker Harrington Pillsbury. He grew up in Cape Elizabeth, Maine. The name Role Model reflects his aim to create relatable music.

When did “Sally, When the Wine Runs Out” go viral?

The song was released in 2023 but gained massive traction in 2024. It spread rapidly on TikTok and other social platforms. Its popularity has continued into 2025.

What are Role Model’s tour plans?

He has performed at major festivals like Lollapalooza and Austin City Limits. He is scheduled to appear at Laneway Festival in 2026. More tour dates are expected to be announced with the new album.

How does he handle the pressure of a viral hit?

He admitted to initial pressure but has since moved past it. He believes he has grown as a songwriter and can create better music. His focus is now on artistic evolution, not replicating past success.

Who manages Role Model?

He is represented by Good World Management. The firm also manages superstar Ariana Grande. This partnership has helped elevate his career to new heights.