Samsung 2026 OLED TV Lineup Leaks, Hints at Major Branding Overhaul

Samsung‘s 2026 OLED television plans have surfaced early. New model identifiers appeared in the company’s internal database. This reveals a potential shift in the upcoming lineup’s branding and structure.The leak provides a first look at next year’s offerings. It follows the typical annual refresh cycle for Samsung’s premium displays. According to Reuters, such internal data often precedes official announcements by several months.

Model Codes Suggest Naming Convention Shift

The database lists three primary models for 2026. These are the S95H, S90H, and S85H. This marks a jump from the current S95F, S90F, and S85F designations.Notably, the company skipped the expected letter ‘G’. This break from alphabetical order suggests a deliberate rebranding effort. The listed screen sizes range from a compact 42 inches to a large 83 inches.Some common sizes appear absent from the initial data. A 55-inch variant for the flagship S95H model is not yet listed. This does not rule out its eventual release, as the database may be incomplete.

Trademark Filings Point to New Marketing Strategy

Further evidence of a branding revamp comes from recent trademark applications. Samsung has filed for terms like “Neo mini LED” and “Neo Micro RGB” in the United States. These filings indicate a new marketing direction for its display technology.The “Neo mini LED” name would likely apply to its high-end LCD TVs. This move could be a direct response to competitors like TCL, which heavily promotes its own miniLED technology. Establishing a clearer brand identity in a crowded market is crucial.Another trademark, “Neo UHD,” was also registered. This could signal a new tier for its more affordable television sets. A company spokesperson declined to comment on future product plans when contacted by the Associated Press.

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The leaked information surrounding the Samsung 2026 OLED TV lineup points to a significant strategic pivot. This potential rebranding aims to sharpen the company’s competitive edge in the evolving premium TV market.

Info at your fingertips

What are the new Samsung 2026 OLED TV model names?

The leaked model codes are S95H, S90H, and S85H. This represents a shift from the current year’s ‘F’ series models. The company skipped the letter ‘G’ in its naming sequence.

What new trademarks did Samsung file?

Samsung has applied for trademarks including “Neo mini LED” and “Neo Micro RGB.” It also filed for “Neo UHD.” These names suggest a new marketing strategy for its television technologies.

When will these new TVs be officially announced?

Samsung typically unveils its new TV lineup each January. The official reveal for these 2026 models will likely occur at the Consumer Electronics Show (CES) in Las Vegas.

How does this affect current Samsung TV models?

This news does not impact existing televisions. It provides an early glimpse into future product planning. Current models will continue to be sold and supported as normal.

Why is Samsung potentially changing its TV branding?

The rebranding may help Samsung better compete with other TV manufacturers. Clearer technology names can help consumers distinguish between different types of displays. It is a common industry practice to refresh branding.