Samsung Aims for 10% Sales Jump with 2026 Foldable Phone Lineup

Samsung Electronics has set an ambitious new sales target for its foldable smartphones. The company is targeting 6.7 million unit sales for its 2026 lineup. This goal represents a significant 10% increase over its 2025 devices. The move comes as the tech giant prepares for increased competition.According to a report from The Bell, this growth will be driven by major design improvements. Samsung is focusing heavily on its clamshell model, the Galaxy Z Flip 8. The strategy aims to solidify its market lead ahead of potential new rivals.

Thinner, Lighter Designs Key to 2026 Strategy

Samsung’s plan hinges on substantial form factor enhancements for its next-generation foldables. The Galaxy Z Flip 8, expected in mid-2026, is slated to be notably thinner and lighter. The company could leverage technology from its upcoming Galaxy S25 Edge to achieve this.Industry sources suggest the device could be 10% thinner than the current Galaxy Z Flip 7. This focus on sleeker, more portable designs is a direct response to consumer feedback. It also prepares the ground for a more competitive landscape.

Preparing for the Apple Foldable Era

Samsung’s aggressive roadmap is widely seen as a pre-emptive move against Apple. The Cupertino-based company is heavily rumored to be developing its first foldable iPhone. A launch could happen as early as next year, shaking up the entire market.By pushing innovation with the 2026 models, Samsung hopes to defend its hard-earned market share. The company aims to make its foldables the obvious choice for consumers. Meanwhile, its Galaxy S26 series sales target remains steady at 36 million units, indicating where it expects future growth.

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Samsung’s 2026 foldable sales target is a clear statement of intent. The company is not backing down from the impending competition. It plans to fight for its leadership position with better, more refined devices.

Dropping this nugget your way

What is Samsung’s sales target for 2026 foldables?

Samsung is targeting sales of 6.7 million foldable phones in 2026. This figure is a 10% increase over its target for the 2025 models. The goal covers the expected Galaxy Z Flip 8 and Galaxy Z Fold 8.

Which model is getting the biggest redesign?

The Galaxy Z Flip 8 is reportedly the focus of the major redesign efforts. Samsung is planning for it to be significantly thinner and lighter. The aim is a 10% reduction in thickness compared to the current model.

Why is Samsung pushing these improvements now?

The primary driver is the anticipated arrival of a foldable iPhone from Apple. Samsung wants to solidify its market leadership before new competition arrives. This involves addressing key user requests like lighter devices.

How does this affect the Galaxy S series?

The sales target for the Galaxy S26 series remains unchanged at 36 million units. This shows that Samsung sees foldables as its main growth area. The conventional flagship series will continue to anchor its overall smartphone business.

When will the new foldables launch?

The Galaxy Z Flip 8 and Z Fold 8 are expected to launch in mid-2026. This follows Samsung’s typical annual release cycle for its foldable devices. The company usually unveils them in the second half of the year.