Samsung and Jimmy Fallon Campaign Showcases Galaxy Tech in Marketing Showdown

Samsung has launched a new campaign with television host Jimmy Fallon. This initiative served as the technology partnership for the debut season of “On Brand with Jimmy Fallon.” The show aired on NBC and concluded recently.Contestants used a full suite of Samsung technology to develop their marketing pitches. This partnership continues a multi-year relationship between the tech giant and the popular TV personality.

Galaxy Devices Power Creative Pitches

According to a Reuters report, the show featured ten creative professionals competing for a grand prize. They were tasked with creating innovative campaigns for major brands. Samsung provided the entire technology ecosystem for the competition.Contestants relied on devices like the Galaxy S25 Ultra and the Galaxy Z Fold 6 for on-the-go collaboration. The Galaxy Tab S10 Ultra and Galaxy Book 5 Pro 360 were used for developing and refining their presentations. This demonstrated the devices’ capabilities in a high-pressure, professional environment.

The Wall TV Provides a Grand Stage

A centerpiece of the set was Samsung’s massive 146-inch The Wall TV. Contestants used its expansive, high-definition display to present their final concepts. This visual impact was crucial for impressing the panel of industry judges.The winner, Bianca Fernandez, was awarded the title of Innovator of the Year. Her winning concept was an “office meltdown” commercial created for the brand Therabody. Fernandez received a $100,000 prize and a feature in Adweek magazine.

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The new Samsung and Jimmy Fallon campaign successfully highlighted the practical application of its consumer technology in a competitive, real-world scenario. This partnership underscores the company’s strategy of integrating its products into popular culture.

Info at your fingertips

What was Samsung’s role in the Jimmy Fallon show?

Samsung was the official technology partner. It provided all the devices used by contestants to create and present their marketing campaigns throughout the season.

Which Samsung products were featured on the show?

The show featured a wide range of products. Key devices included the Galaxy S25 Ultra, Galaxy Z Fold 6, Galaxy Tab S10 Ultra, and the large-format 146-inch The Wall TV.

Who won the first season of “On Brand with Jimmy Fallon”?

Creative professional Bianca Fernandez won the competition. She earned the Innovator of the Year title and a $100,000 prize for her winning marketing concept.

What was the premise of the TV show?

“On Brand” was a marketing competition show. Contestants pitched creative campaigns for real brands using Samsung technology to develop their ideas under pressure.

How long has Samsung partnered with Jimmy Fallon?

The companies have collaborated on various campaigns for approximately five years. This show marks their latest and most integrated partnership to date.