Samsung has added a new exclusive art collection to its digital platform. The Samsung Art Store now features the “MoMA: Fall Under the Spell” collection. This update brings twenty new artworks to The Frame and The Frame Pro TVs.

The collaboration with The Museum of Modern Art introduces a sophisticated seasonal theme. It allows users to refresh their TV displays with curated masterpieces. This move continues Samsung’s strategy of partnering with world-renowned cultural institutions.
Curated Masterpieces for the Season
The new collection features works from iconic artists. Pieces by Diego Rivera, Edvard Munch, and James Ensor are included. The selection aims to capture the essence of autumn with a touch of mystique.
According to Samsung, these pieces offer more than traditional decor. They provide a thought-provoking alternative to seasonal decorations. The art brings sophistication and whimsy into living spaces.
Strengthening the Digital Art Ecosystem
This partnership highlights Samsung’s commitment to accessible art. The Art Store has become a significant digital gallery for homeowners. Recent additions also included works from Art Basel Paris and Vogue.
Daria Greene, Global Curator for Samsung Art Store, commented on the release. She noted the collection captures autumn in unexpected ways. It offers art enthusiasts refined options for their home decor.
This expansion solidifies the Samsung Art Store as a leading digital art resource. The new MoMA collection provides exclusive content for art lovers. It demonstrates the growing convergence of technology and fine art.
Info at your fingertips
Q1: Which Samsung TVs are compatible with the Art Store?
The Art Store is designed for The Frame and The Frame Pro TV models. These TVs display artwork when not in use. The feature turns the television into a digital art canvas.
Q2: How many artworks are in the new MoMA collection?
The “Fall Under the Spell” collection includes twenty individual artworks. These pieces are now available for download. They join other MoMA works already on the platform.
Q3: Is the Samsung Art Store a free service?
The Art Store operates on a subscription model. Users pay a monthly or annual fee for unlimited access. This grants them the entire library of thousands of artworks.
Q4: What other institutions has Samsung partnered with?
Samsung has collaborations with Cultured magazine and Vogue. It also features works from global events like Art Basel. These partnerships continuously refresh the available content.
Q5: Can you preview artworks before adding them to your collection?
Yes, the Art Store interface allows full previews of every piece. You can see how an artwork will look on your screen. This helps in making a curated selection for your home.
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