Samsung Art Store Launches First Live Exhibition with Boston Museum

Samsung has partnered with the Museum of Fine Arts, Boston. This collaboration brings a historic Winslow Homer exhibition directly to The Frame TV. The digital display launches on November 2, 2025.It marks the first live exhibition on the Samsung Art Store. This move makes rare art accessible globally. According to Reuters, such digital partnerships are becoming more common in the art world.

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The MFA holds the world’s largest collection of Homer’s watercolors. These pieces have not been publicly displayed for nearly 50 years. Their fragility requires extreme protection from light exposure.The “Of Light and Air” exhibition is a major event for art lovers. The simultaneous digital release ensures wider access. People can now view these masterpieces from their homes.

Broadening Access to Cultural Heritage

This partnership signals a shift in how museums engage audiences. Technology bridges the gap between institutions and the public. It offers a new revenue stream for museums.For consumers, it transforms television into a dynamic art gallery. This initiative aligns with a growing trend of digital cultural consumption. It makes art appreciation more convenient and personal.

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This innovative partnership redefines art accessibility for the modern era. The Samsung Art Store exhibition brings masterpieces directly into living rooms worldwide. It sets a new standard for cultural engagement through technology.

Info at your fingertips

What is the Samsung Art Store?

The Samsung Art Store is a subscription service for The Frame TV. It provides a rotating gallery of high-quality digital artwork. It turns the television into a display for famous art when not in use.

Which Winslow Homer artworks are included?

The exhibition features select works from the MFA’s extensive collection. These are watercolors that have been in storage for decades. Specific pieces will be revealed closer to the launch date.

Do I need a special TV for this?

Yes, you need a Samsung The Frame or The Frame Pro television. These models are designed specifically for displaying art. They feature matte displays and customizable frames.

Is there an extra cost for the exhibition?

Access is included with an Art Store subscription. The subscription fee provides unlimited access to the entire catalog. New exhibitions and artworks are added regularly.

Why partner with the Museum of Fine Arts, Boston?

The MFA possesses an unparalleled collection of Homer’s work. This partnership aligns with Samsung’s goal of bringing culture to a wider audience. It represents a significant moment for digital art accessibility.