Samsung Completes Sound United Deal, Controls 21 Audio Brands

Samsung’s subsidiary, Harman, has officially completed its acquisition of Sound United. The deal was finalized recently, adding eight major audio brands to Samsung’s portfolio. This move significantly boosts Samsung’s presence in the global audio market.

The acquisition was first announced in May. It positions Samsung as one of the world’s largest audio equipment conglomerates overnight.

Historic Deal Creates an Audio Powerhouse

With this acquisition, Samsung now owns a total of 21 audio brands. The new additions from Sound United include Denon, Marantz, and Bowers & Wilkins. These are highly respected names in the high-fidelity audio world.

According to a company statement, this transaction “unlocks meaningful growth opportunities.” Harman’s President, Dave Rogers, stated the move aligns with their vision to create exceptional audio experiences. It bolsters their strategy to scale to unprecedented heights.

Strategic Implications for Consumers and the Industry

The deal allows Samsung to integrate advanced audio technologies across its product lines. This could benefit future Galaxy devices, TVs, and home audio systems. The combined expertise creates a new industry leader.

For consumers, this could lead to more innovative and high-quality audio products. The broader portfolio gives Samsung immense reach across different market segments, from casual listeners to audiophiles.

This acquisition solidifies Samsung’s ambition to dominate the audio landscape. The integration of these 21 audio brands marks a pivotal shift in the industry’s balance of power.

Dropping this nugget your way

Q1: Which audio brands did Samsung acquire?

Samsung acquired eight brands through Sound United. These are Boston Acoustics, Bowers & Wilkins, Classé, Definitive Technology, Denon, HEOS, Marantz, and Polk Audio. They are now part of the Harman portfolio.

Q2: How many audio brands does Samsung own now?

Samsung now owns a total of 21 audio brands. This includes the 13 brands already under Harman, such as JBL, AKG, and Harman Kardon, plus the 8 newly acquired ones.

Q3: What does this mean for Samsung product users?

Users may see improved audio technology in Samsung products. The company can leverage expertise from all 21 brands for its phones, TVs, and speakers. This could enhance future audio experiences.

Q4: Will the acquired brands like Denon and Marantz change?

The brands are expected to continue operating under their established names. Harman has emphasized aligning with their passion for sound and innovation, suggesting continuity.

Q5: Why did Samsung make this acquisition?

The deal aims to make Harman the “audio industry’s new powerhouse.” It allows Samsung to compete more aggressively across all audio market segments, from consumer to professional gear.

Trusted Sources

Harman International, Samsung Newsroom