Samsung Ballie Release in Jeopardy as Summer Deadline Nears.Samsung’s Ballie robot is at risk of missing its promised release window. The company confirmed a summer 2025 launch for its rolling home companion. Ballie was absent from Samsung’s major showcase at IFA 2025 in Berlin. This absence fuels concerns about the project’s future viability.Industry analysts are drawing parallels to Samsung’s canceled Galaxy Home smart speaker. According to Reuters, the tech giant has a history of ambitious prototypes that never reach consumers. The summer season ends on September 22, leaving little time for a launch.
Ballie’s Development History Points to Challenges
Samsung first unveiled the Ballie concept at CES 2020. The original design was smaller and more ambitious. That initial version was quietly scrapped years ago. A completely redesigned Ballie appeared at CES 2024.The new model featured a projector and object recognition hardware. It is designed to work as a voice-activated SmartThings companion. Samsung promised Gemini AI integration for the device earlier this year. The robot is meant to project schedules, health stats, and even entertain pets.
Market Readiness and Internal Hesitation Create Uncertainty
Reports suggest the product itself may be ready for market. However, Samsung’s internal strategy appears to be the holdup. The company planned a limited release in the USA and South Korea. Its absence at IFA 2025, a major tech showcase, is telling.This pattern mirrors the development of the Galaxy Home. Samsung showcased that device for years before its quiet cancellation. The company even developed a Galaxy Home Mini and a potential sequel. None of these products ever saw a commercial release.
The promised Samsung Ballie release now hangs in the balance. Consumers and industry watchers are losing confidence in its arrival. Samsung has yet to provide an official update on its status.
Info at your fingertips
When was Samsung Ballie supposed to be released?
Samsung promised a summer 2025 release for Ballie. The summer season officially ends on September 22. The company has not confirmed a specific date.
What features does Ballie have?
Ballie is a ball-shaped robot with a built-in projector. It offers object recognition and voice activation through SmartThings. It is also designed to work with Samsung Health and provide home monitoring.
Why are people worried about its release?
Ballie was noticeably absent from Samsung’s IFA 2025 presentation. This has led to concerns it may share the fate of the canceled Galaxy Home speaker. The company has a history of showcasing products that never launch.
Where will Ballie be sold first?
Samsung indicated a limited release in the USA and South Korea first. There has been no mention of a broader global rollout plan for the device.
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