Samsung Bespoke AirDresser Launches in India to Sanitize Clothes Without Detergent

Samsung has launched its innovative Bespoke AirDresser in the Indian market. The appliance refreshes and sanitizes clothing without using any water or detergent. It is designed for urban households seeking convenient garment care solutions.The product launch was confirmed by the company’s Indian division. This move aligns with a growing global trend towards smart home and hygiene-focused appliances.

How the Bespoke AirDresser Cleans Your Clothes

The device resembles a compact, single-door wardrobe. Users simply hang their clothes inside on the provided hangers. The cleaning process then operates through a detailed four-step cycle.First, powerful jets of air remove dust and lint from the fabric. Next, it uses a steam treatment to eliminate bacteria and odors. This step targets common allergens and viruses effectively.The third phase involves a gentle drying process with heated air. Finally, the unit refreshes the garments to leave them ready to wear. According to Reuters, such technologies are gaining traction in home appliance sectors worldwide.

Market Position and Consumer Impact

The Bespoke AirDresser is positioned as a premium home care product. Its introductory price is set at INR 1,30,490, down from its MRP of INR 1,56,990. This makes it a significant investment for the modern Indian consumer.It offers a practical solution for clothing that is not heavily soiled. The appliance is ideal for refreshing outfits worn for a short time. It saves users from the time and cost of frequent laundry.A senior Samsung India executive highlighted the product’s role in modern lifestyles. He emphasized its integration with SmartThings for seamless smart home connectivity. The focus is on hygiene, convenience, and effortless design.

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The arrival of the Samsung Bespoke AirDresser marks a significant step in automated home garment care. It provides a high-tech alternative for maintaining clothing hygiene. This innovation is set to redefine daily routines for Indian consumers.

Info at your fingertips

What is the price of the Samsung Bespoke AirDresser in India?

The product has a maximum retail price of INR 1,56,990. Samsung is currently offering it at an introductory price of INR 1,30,490 for a limited period.

How does the AirDresser clean without water?

It uses a multi-step process involving air jets and steam. The steam penetrates fabrics to remove odor-causing bacteria and allergens effectively without traditional washing.

Can the AirDresser replace a washing machine?

No, it is designed for refreshing lightly worn clothes and sanitizing them. Heavily soiled garments will still require a conventional wash in a washing machine.

What are the main benefits of using this appliance?

It saves time and reduces wear and tear on clothes from frequent washing. The appliance also helps in eliminating odors and killing germs efficiently.

Does it require any special installation?

It needs a standard electrical outlet and occasional emptying of its dirty water tank. No complex plumbing or special installation is required for operation.