Samsung Captures Global Smartphone Market Lead in Q3 2025, Omdia Confirms

Samsung Electronics has reclaimed the top spot in the global smartphone market. The achievement was confirmed for the third quarter of 2025. Industry tracker Omdia provided the latest market share data. This solidifies Samsung’s position ahead of its key rivals.

The South Korean tech giant’s shipment numbers show significant annual growth. This performance underscores the successful launch of its latest foldable devices and budget-friendly A-series phones. According to Omdia, strategic product diversification is paying off.

Samsung’s Q3 2025 Market Performance

Samsung shipped 60.6 million smartphones worldwide in Q3. This figure grants the company a dominant 19% share of the entire market. The data was published in Omdia’s latest quarterly analysis.

This represents a healthy increase from the same period last year. In Q3 2024, Samsung shipped 57.5 million units. The year-on-year growth rate stands at a solid six percent.

Key Drivers and Competitive Landscape

The company’s growth was fueled by several key models. The new Galaxy Z Flip 7 and Galaxy Z Fold 7 were major contributors. The affordable Galaxy A07 and A17 also drove significant volume in emerging markets.

Apple secured the second position with 56.5 million iPhone shipments. This gives the Cupertino-based company an 18% market share. Chinese manufacturers Xiaomi, Transsion, and Vivo followed, capturing 14%, 9%, and 9% shares respectively. The competition for market dominance remains intensely fierce.

Samsung’s strategic focus on both innovation and affordability has clearly resonated with consumers worldwide, securing its leadership in the highly competitive global smartphone market for this quarter.

Info at your fingertips

What was Samsung’s market share in Q3 2025?

Samsung held a 19% share of the global smartphone market in the third quarter. The company shipped 60.6 million devices to achieve this. This placed it just ahead of Apple.

Which Samsung phones drove this growth?

The Galaxy Z Flip 7 and Z Fold 7 were significant high-end drivers. The more affordable Galaxy A07 and A17 models also contributed heavily. This combination of premium and budget phones fueled their success.

How does this compare to last year’s Q3 performance?

Samsung’s shipments grew by six percent year-over-year. The company moved from 57.5 million units in Q3 2024 to 60.6 million this year. Their market share remained steady at 19%.

Who were the other top smartphone brands in Q3?

Apple followed Samsung with an 18% market share. Xiaomi took third place with a 14% share. Transsion and Vivo rounded out the top five, each holding a 9% share.

Why is this market leadership significant?

Recapturing the top spot highlights the effectiveness of Samsung’s product strategy. It demonstrates strong consumer demand across different price segments. This quarterly win is a key indicator of brand health.