Samsung Click to Search TV AI Reveals Major Content Limitation for 2025 Models

Samsung’s new AI-powered TVs have a significant restriction. The Click to Search feature only works on two platforms. It is limited to Live TV and Samsung TV Plus.This news impacts users who stream from popular apps. The tool cannot identify content from Netflix or Disney+. This limitation was confirmed on official Samsung support pages.

How Samsung’s Vision AI Tool Actually Works

Click to Search is part of Samsung’s Vision AI suite for 2025 TVs. The feature allows users to get information from what’s on screen. You click the AI button on your remote while watching.The system then analyzes the visual and audio content. It provides details like actor names or show recommendations. According to Samsung, this is a core part of their AI For All strategy.However, its utility is now in question. The feature’s reach is far narrower than initially suggested. This leaves many early adopters with a less useful tool.

Parallels to Mobile AI and Copyright Concerns

This limitation mirrors issues on smartphones. Google‘s Circle to Search has the same problem on mobile devices. It fails when used within most major streaming appsIndustry experts point to copyright as the likely cause. Streaming services fiercely protect their proprietary content. Licensing agreements likely prevent third-party AI from scanning video.The result is a fragmented AI experience. A tool promoted for smart content discovery cannot access most content. This significantly reduces its practical value for daily use.For now, Samsung TV users must adjust their expectations. The futuristic AI tool works best with traditional broadcast TV. Its performance with paid streaming subscriptions is non-existent.

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The discovery of this Click to Search limitation highlights a growing pain for consumer AI. As features advance, real-world usability often lags behind the marketing promises.

Info at your fingertips

Q1: What is Samsung’s Click to Search feature?

It is an AI tool on 2025 Samsung TVs. It identifies on-screen content to provide details and recommendations. The feature is activated by a button on the remote control.

Q2: Where does Click to Search actually work?

It only functions with Live TV broadcasts and Samsung’s free TV Plus service. It does not work with any major streaming apps like Netflix, Amazon Prime Video, or Disney+.

Q3: Why is the feature so limited?

The main reason is likely copyright and licensing restrictions. Streaming platforms prohibit external AI from analyzing their proprietary video content. This is a common limitation across similar technologies.

Q4: Does Google’s Circle to Search have the same issue?

Yes, it behaves identically on mobile phones. Circle to Search cannot scan video within most streaming apps. It will display a blank screen instead of recognizing the content.

Q5: Will Samsung fix this in the future?

It is unclear. A fix would require new licensing deals with every major streamer. This is a complex legal and commercial challenge, not just a software update.

Q6: What should buyers of new Samsung TVs know?

Prospective buyers should be aware this AI feature is not universal. Its usefulness depends heavily on whether you watch Live TV or use Samsung’s own ad-supported service.