Samsung Criticizes Apple’s AI and Foldable Strategy

Samsung has launched a new marketing campaign. It directly targets its biggest rival, Apple. The campaign highlights the absence of a foldable iPhone. It also questions Apple’s progress in artificial intelligence.

The social media posts are playful but pointed. They compare Samsung’s latest Galaxy Z Fold7 to the traditional iPhone. This is not the first time Samsung has used this strategy. The tech rivalry continues to intensify.

Samsung’s Social Media Jab at Apple’s Hardware

Samsung posted a short video on its social channels. The video shows a person using a Galaxy Z Fold7. They are sitting next to someone with a standard smartphone. The visual contrast between the devices is stark.

The caption asks a simple question. “Do you unfold, or do you just open?” This implies Apple’s design is outdated. Samsung is pushing its foldable technology as the future.

   

Industry analysts have noted the aggressive move. According to Reuters, this marketing tactic is effective. It draws clear attention to a product category Apple has not entered. Samsung dominates the foldable phone market for now.

The AI Feature War Heats Up

The campaign does not stop at hardware. Samsung also promotes its Galaxy AI features. It suggests its on-device and cloud-based AI is more advanced. Apple introduced its Apple Intelligence system recently. Its full rollout is still pending.

Samsung’s ads list features like live translation and note summarization. These tools are available now on Galaxy devices. The message is clear. Samsung is positioning itself as the innovation leader.

This public jab is a calculated business move. It aims to sway consumers ahead of the next iPhone launch. The battle for smartphone supremacy is increasingly focused on AI.

The public rivalry between Samsung and Apple is a key driver of innovation. This latest chapter underscores the high stakes in the foldable and AI markets. The Samsung Apple foldable AI rivalry will likely define the next generation of mobile technology.

Must Know:

What did Samsung say about Apple?

Samsung posted a video comparing its foldable phone to a standard iPhone. It questioned if users just “open” their phones or “unfold” the future. The ad also highlighted Samsung’s AI features.

Does Apple have a foldable phone?

No, Apple has not released a foldable iPhone. The company is rumored to be developing one. No official launch date has been announced by Apple.

How does Samsung’s AI compare to Apple’s?

Samsung’s Galaxy AI offers features like live call translation. Apple Intelligence promises deep iOS integration. Samsung’s tools are fully launched, while Apple’s are still rolling out.

Is this the first time Samsung has mocked Apple?

No, Samsung has a long history of comparative advertising. It has previously targeted Apple’s lack of headphone jacks and charger inclusions in its boxes.