Samsung is making its premium Micro RGB TV technology more accessible. The company announced a major expansion of its Micro RGB TV portfolio. This move will bring the advanced display tech to more sizes and price points. The new models will debut at CES 2026 in Las Vegas.

Previously, Samsung’s Micro RGB TV was a single, massive 115-inch model priced around $30,000. The new strategy aims to democratize the cutting-edge picture quality. It responds to market demand for high-end features in mainstream sizes.
New Sizes and Key Features Detailed
The 2026 Micro RGB TV lineup will include six screen sizes. These are 55-inch, 65-inch, 75-inch, 85-inch, 100-inch, and 115-inch models. According to reports from Sammobile, the official reveal is set for January 2026.
These TVs use a unique LCD panel with Micro RGB LED backlighting. Each tiny LED emits individual red, green, or blue light. This allows for 100% coverage of the wide BT.2020 color gamut. The technology is certified by the German VDE association.
The sub-100-micron LEDs enable ultra-precise local dimming. This results in exceptional contrast with deep blacks and minimal blooming. The sets also integrate Samsung’s Glare Free technology for better viewing in bright rooms.
Competitive Pricing and Market Impact
This expansion places Samsung in direct competition with LG and Sony. Both rivals are expected to launch similar RGB LED TVs next year. The broader size range targets a wider consumer base beyond home theater enthusiasts.
Industry analysts see this as a strategic move to capture the premium TV segment. By offering more sizes, Samsung can appeal to varied living spaces and budgets. The company’s executive vice president, Hun Lee, stated the goal is to establish a new premium category.
For consumers, this means access to top-tier picture quality without needing a dedicated cinema room. The competition should also help drive innovation and potentially lower prices across the board. The success of these models could redefine the high-end TV market.
The expansion of Samsung’s Micro RGB TV lineup marks a pivotal shift, bringing laboratory-grade picture quality into realistic living rooms and budgets for 2026.
Info at your fingertips
What is a Micro RGB TV?
It’s an LCD TV that uses millions of microscopic red, green, and blue LEDs for its backlight. This differs from standard TVs that use white or blue LEDs with a color filter. The technology allows for incredibly accurate colors and contrast.
When will the new Samsung Micro RGB TVs be available?
They will be first shown at CES in January 2026. Consumer availability is expected in the first half of 2026. The current 115-inch model is already on sale.
How much will the smaller Micro RGB TVs cost?
Samsung has not announced specific pricing yet. However, they are expected to be significantly more affordable than the initial $30,000 115-inch model. Exact prices will be revealed closer to launch.
What are the main benefits of Micro RGB technology?
The key benefits are perfect color coverage, extremely high brightness, and nearly perfect black levels. It eliminates the color purity issues of standard LED backlights. The result is a picture that rivals more expensive display technologies.
Will these new TVs have Samsung’s AI features?
Yes. Reports indicate the 2026 models will include AI-powered tools like Generative Wallpaper and Live Translate. They will also feature an upgraded Bixby with better conversational understanding and support for Microsoft Copilot.
How does Micro RGB compare to Samsung’s QLED and OLED TVs?
Micro RGB sits above Neo QLED in Samsung’s hierarchy but below its Micro LED technology. It offers better color and brightness than most QLEDs and does not risk screen burn-in like OLEDs. It is considered a new premium category for the brand.
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