Galaxy S26 Camera to Rival iPhone ProRes Video

Samsung’s next flagship phone will introduce a powerful new video feature. The Galaxy S26 series will use the Advanced Professional Video (APV) codec. This move directly challenges Apple’s popular ProRes format. It aims to give mobile creators superior video control.

The new technology promises significant improvements in quality and efficiency. Samsung announced the APV standard last year. It is now being integrated into its premier smartphone lineup.

APV Codec Offers Superior Storage Efficiency and Quality

The Advanced Professional Video codec is a major leap forward. It reportedly offers a 20% improvement in storage efficiency over current codecs like HEVC. This means users can record higher-quality video without using as much space.

According to industry reports, APV supports 12-bit color depth. This allows for incredibly smooth color gradients. It also fully supports HDR10 and HDR10+ formats for a stunning dynamic range.

Advanced Features for Professional Creators

The Galaxy S26’s camera system will be a filmmaker’s tool. APV includes native LOG support for advanced color grading. Creators can capture a flat color profile for maximum flexibility in post-production.

Samsung will also include built-in LUTs in its Gallery app. This allows for quick color correction and video exports on the device itself. The feature set is designed for professional workflows.

Info at your fingertips

What is the Samsung APV codec?

The Advanced Professional Video codec is a new professional-grade video format. It is designed to offer better quality and smaller file sizes than existing options. It supports high-bit-depth color and HDR recording.

How does APV compare to Apple’s ProRes?

Early information suggests APV is more storage-efficient than ProRes. It offers similar professional features like LOG recording and high dynamic range. Direct comparisons will come after its official release.

Will APV work on older Samsung phones?

It is unlikely. The APV codec requires specific hardware support. It is expected to be exclusive to the new Galaxy S26 series and future flagship models.

What resolutions does APV support?

The codec is expected to support up to 8K resolution at 25fps. It will also handle 4K and Full HD at higher frame rates like 50fps and 100fps for smooth slow motion.

Why is this important for smartphone video?

It brings professional cinema-grade tools to a mobile device. This allows creators to produce high-quality content without expensive camera equipment. It democratizes advanced filmmaking.

Trusted Sources: Reuters, Associated Press, Sammobile