Samsung Galaxy S26 Sales Target Revealed with 24 Million Unit Goal

Samsung has set an ambitious sales target for its upcoming flagship smartphone series. The company aims to sell 24 million Galaxy S26 units in the first half of 2026. This goal was reported by the South Korean media outlet Maeil Kyungjae.

This target represents a 5% increase over the Galaxy S25 series’ performance. The annual sales goal for the S26 lineup is set at 35 million units. This signals strong internal confidence in the new devices.

Defying Market Expectations with Bold Projections

The sales target arrives amidst mixed consumer expectations. Many industry watchers anticipated more modest goals. According to Reuters, the smartphone market continues to face global challenges.

Samsung’s projection suggests a belief in the S26’s market appeal. The company plans to sell 240 million total Galaxy smartphones in 2026. It also targets 27 million Galaxy tablet sales for the same year.

Broader Strategy for 2026 Device Portfolio

This flagship phone goal is part of a larger revenue strategy. Samsung reportedly aims for KRW 130 trillion in revenue from its mobile division. This would mark a significant recovery for the company.

If achieved, it would be the highest revenue since 2013. That year Samsung recorded KRW 133 trillion in mobile revenue. The company has hovered around KRW 100 trillion for many years since.

The aggressive Galaxy S26 sales target reveals Samsung’s confidence in its upcoming flagship lineup. This ambitious goal suggests the company believes it can overcome current market challenges. The success of these Galaxy S26 sales projections will be crucial for Samsung’s overall 2026 performance.

Thought you’d like to know

What is Samsung’s sales target for the Galaxy S26 series?

Samsung aims to sell 24 million Galaxy S26 units in the first six months after launch. The annual target is set at 35 million units. This represents a 5% increase over the S25 series projection.

How does this compare to previous Galaxy series sales?

The Galaxy S25 series sold 22.7 million units in its first six months. The S26 target of 24 million shows modest growth expectations. Samsung’s best mobile revenue year was 2013 with KRW 133 trillion.

What chipsets will power the Galaxy S26 devices?

Reports suggest most regions will get Exynos 2600 variants. Some markets will receive Snapdragon 8 Elite Gen 5 versions. The sales target suggests confidence in both chipset performances.

What are Samsung’s overall 2026 mobile goals?

The company targets 240 million total Galaxy smartphone sales. Galaxy tablet sales are projected at 27 million units. Combined mobile revenue is expected to reach KRW 130 trillion.

Why is this sales target significant for Samsung?

It would represent the strongest mobile performance in over a decade. The company hasn’t reached these revenue levels since 2013. Success depends on flagship device performance and market conditions.