Samsung has officially launched its first mixed reality headset, the Galaxy XR. The device was confirmed today at a company event in New York City. It will be available for purchase starting immediately.
The headset carries a base price of $1,799. Its initial release is limited to the United States and South Korea. This strategic launch positions Samsung against established players in the emerging XR market.
Accessory Costs Add Significant Premium to Base Price
The $1,799 price point is for the headset unit alone. Key accessories are sold separately, increasing the total cost for consumers. This pricing strategy was detailed by company representatives.
Independently tracked controllers are a $249 optional purchase. A specially designed carrying case is also priced at $249. These additions can bring the total cost to over $2,300 before tax.
Market Positioning and Consumer Impact Analyzed
The launch signifies Samsung’s major push into the competitive extended reality space. According to Reuters, the tech giant aims to capture a significant market share with this flagship product. The limited geographic release suggests a cautious market entry strategy.
For early adopters, the total investment is substantial. The headset is available through Samsung’s online store and select physical locations. No timeline has been provided for a wider global rollout.
The new Samsung Galaxy XR headset marks a pivotal moment for the company’s ambitions in mixed reality. Its success will depend on consumer response to its premium pricing and feature set in a rapidly evolving market.
Info at your fingertips
How much does the Samsung Galaxy XR headset cost?
The Samsung Galaxy XR headset has a base price of $1,799. This price does not include essential accessories like controllers or a carrying case.
Where can I buy the Samsung Galaxy XR?
The headset is initially available only in the United States and South Korea. You can purchase it through Samsung’s official online store and at Samsung Experience Stores.
Are the controllers included with the headset?
No, the motion controllers are not included. They are a separate purchase costing $249. The headset is designed to be used with these optional controllers.
What is the total cost with all accessories?
With both the controllers and the carrying case, the total cost rises to approximately $2,297. This figure does not include applicable sales taxes.
Will the Galaxy XR be released in other countries?
Samsung has not yet announced plans for a wider international release. The initial launch is focused solely on the U.S. and South Korean markets.
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