Samsung Galaxy XR Headset Launches at $1,799, Undercutting Apple Vision Pro

Samsung has officially launched its highly anticipated Galaxy XR headset. The device is available for order starting today. It represents a major new entry into the extended reality market.

The headset’s price point is a significant surprise. At $1,799, it comes in at nearly half the cost of Apple’s competing Vision Pro. This strategic pricing could make advanced XR technology more accessible to a broader audience.

Galaxy XR Price and Key Features

The Galaxy XR headset includes 256GB of storage. Early pre-registrants can purchase it for a reduced price of $1,699. This offer provides immediate savings for eager adopters.

According to Reuters, the device is a collaboration between Samsung, Google, and Qualcomm. It leverages the Android XR platform and Google’s Gemini AI for voice controls. The focus is squarely on the internal user experience.

The headset does not feature a forward-facing display to show the user’s eyes. This design choice is a key differentiator from Apple’s approach. It likely contributed to the lower manufacturing cost.

Market Impact and Competitive Positioning

Samsung’s aggressive pricing places immediate pressure on the high-end XR segment. The Apple Vision Pro launched at $3,499 for the same storage capacity. This creates a clear budget-friendly alternative for consumers.

The headset supports gesture-based controls. Optional physical motion controllers are sold separately for $250. This modular approach allows users to customize their interaction preferences.

The launch could accelerate consumer adoption of mixed reality technologies. High cost has long been a barrier for most buyers. Samsung’s move might force competitors to reconsider their own pricing strategies.

The launch of the Galaxy XR headset at a competitive $1,799 marks a pivotal moment for the consumer XR industry, potentially expanding its reach beyond early adopters and tech enthusiasts.

Info at your fingertips

What is the price of the Samsung Galaxy XR headset?

The Samsung Galaxy XR headset is priced at $1,799. Customers who pre-registered can get it for $1,699. The package includes $1,000 worth of subscriptions to various Google services.

How does the Galaxy XR compare to the Apple Vision Pro?

The Galaxy XR is significantly less expensive than the Apple Vision Pro. It lacks an external display showing the user’s eyes. Both devices offer 256GB of base storage.

What are the core technologies inside the Galaxy XR?

The headset runs on the Android XR platform developed by Google. It uses Qualcomm’s processor for performance. Google’s Gemini AI acts as the primary voice control interface.

Where is the Galaxy XR headset available for purchase?

Initial sales are limited to the United States and South Korea. The device can be ordered directly from Samsung’s official online store. Wider global availability has not yet been announced.

Does the headset come with motion controllers?

No, physical motion controllers are sold separately. They are priced at $250 but are currently available at a discount. The headset primarily uses gestures and voice commands for navigation.