Samsung HDR10+ Advanced Challenges Dolby Vision 2 with Brighter, Smarter TV Tech

Samsung has unveiled a new high dynamic range format. It is called HDR10+ Advanced. The technology aims to compete directly with Dolby Vision 2.

This new standard is designed for next-generation televisions. These sets are expected to reach extreme brightness levels. According to Reuters, the format promises superior control and accuracy for both movies and games.

Six Key Upgrades Define the New Visual Standard

HDR10+ Advanced introduces six major improvements. The list includes a much higher brightness range. It also features more precise color control.

Another key feature is advanced local tone mapping. This allows for more zones of adjustment on the screen. The system also includes intelligent motion smoothing to reduce blur.

Streaming and Gaming Get a Major Boost

The format’s impact will be felt strongly by streamers and gamers. Amazon Prime Video is already confirmed as an early partner. This means subscribers will see content in the new format.

For cloud gaming, HDR10+ Intelligent Gaming offers specific optimizations. This should reduce latency and improve visual clarity. The goal is a more responsive and immersive playing experience.

The rollout is planned for 2026. It will likely debut with Samsung’s own television lineup. This gives content creators time to master the new standard.

The introduction of HDR10+ Advanced marks a significant escalation in the HDR format war. This new, royalty-free standard gives manufacturers a powerful alternative to proprietary tech. Its success will ultimately depend on widespread industry adoption beyond Samsung’s own ecosystem.

Info at your fingertips

What is HDR10+ Advanced?

It is Samsung’s newest high dynamic range format. It offers six key upgrades over previous HDR standards. The goal is better brightness, color, and motion handling.

When will HDR10+ Advanced be available?

The technology is expected to launch in 2026. It will likely debut on new Samsung televisions first. Content from Amazon Prime Video is also planned for that timeframe.

How does it compare to Dolby Vision?

HDR10+ Advanced is a direct competitor to Dolby Vision 2. A key difference is that it is a royalty-free, open standard. This could make it more appealing to TV manufacturers.

Will my current HDR10+ TV support this?

No, it will not. HDR10+ Advanced requires new hardware to function. Consumers will need to purchase a compatible television when they become available.

Why is this important for gamers?

It includes a feature called HDR10+ Intelligent Gaming. This is specifically designed to optimize cloud game streaming. It aims to reduce lag and improve picture quality.