Samsung Maintains Lead in India’s Competitive TV Market

Samsung TV Market Share India: Brand Dominates Sales in 2025.Samsung Electronics continues to lead India’s competitive television market. New data confirms the company held the top sales position in the first half of 2025. This solidifies its long-standing dominance in the country’s consumer electronics sector.According to Omdia, Samsung captured nearly a quarter of all TV sales. The brand has successfully fended off strong competition from both global and local rivals.

Premium TV Sales Drive Samsung’s Success

The latest market share figures come from research firm Omdia. Samsung accounted for 23.8% of the Indian TV market from January to June 2025. Its Korean rival, LG, secured second place with a 16.5% share.Chinese electronics giant Xiaomi ranked third with 7.9% of the market. Xiaomi has been aggressively competing for a larger share of sales. Samsung’s strategy focused on premium, large-screen models.Sales of its Neo QLED and OLED TVs saw a significant boost. Analysts credit these high-end 2025 models for maintaining its lead. Consumers are increasingly opting for larger, more feature-rich displays.

Content and Hardware Strategy Wins Customers

Samsung’s success is not solely based on hardware. The company’s integrated services have also played a key role. Its free, ad-supported streaming platform, Samsung TV Plus, has gained popularity.This service offers a diverse library of content at no extra cost. It includes sports, entertainment, and popular South Korean programs. This value-added benefit provides a compelling reason for customers to choose Samsung.The combination of cutting-edge TV technology and readily available content has proven effective. It creates a strong ecosystem that keeps users engaged. This holistic approach is a key differentiator in a crowded market.

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Samsung’s strategy of blending premium hardware with free content continues to resonate with Indian consumers. This dual approach has effectively secured its Samsung TV market share in India. The brand remains the one to beat in this crucial market.

Info at your fingertips

Q1: What is Samsung’s current market share in India?

According to Omdia, Samsung held a 23.8% share of India’s TV market in the first half of 2025. This places it firmly in the number one position ahead of competitors like LG and Xiaomi.

Q2: How has Samsung maintained its lead?

The company saw strong sales of its premium Neo QLED and OLED TVs. Its free Samsung TV Plus streaming service has also been a significant draw for customers seeking added value.

Q3: Who are Samsung’s main competitors in India?

LG is its closest competitor with a 16.5% market share. Xiaomi is also a major player, holding 7.9% of the market and pushing for more.

Q4: What type of TVs are selling well in India?

There is growing consumer demand for large-sized, premium TV models. Features and picture quality are becoming increasingly important purchasing factors.

Q5: How long has Samsung been the market leader?

Market data indicates that Samsung has held the top spot in India’s TV market consistently since 2017. Its strategy has proven successful for nearly a decade.