Samsung Mocks Apple iPhone 17 Pro in Bold Social Media Campaign

Samsung launched a new social media campaign targeting Apple. The campaign directly criticizes the newly announced iPhone 17 Pro. It happened immediately after Apple’s “Apple Showcase” event on September 9, 2025. Samsung’s posts highlight features it believes are superior on its Galaxy devices.

The tech giant used its official X account to post several mocking messages. This continues a long-running tradition of competitive marketing between the two companies. Samsung specifically focused on camera specs and innovation timelines.

Galaxy S25 Ultra Camera Specs Dwarf iPhone’s New System

Apple equipped the iPhone 17 Pro with three 48-megapixel cameras. This is a significant upgrade for the iPhone lineup. Samsung was quick to question the total resolution.

The company’s post stated that “48MP x 3 still doesn’t equal 200MP.” This is a direct reference to the 200-megapixel primary sensor on its Galaxy S25 Ultra. While megapixel count is just one factor in camera performance, Samsung used it for a clear marketing punch.

Broader Industry Critique on Innovation and Hype

Samsung also reposted a 2022 tweet about the lack of a foldable iPhone. The caption read, “#iCant believe this is still relevant.” This underscores Apple’s slower adoption of the foldable form factor, which Samsung pioneered.

Another post took aim at Apple’s marketing aura. It quoted a tech influencer who mentioned Apple’s tendency to hype features. Samsung’s response was, “Actual innovation > hype #iCant.” This positions Samsung as the true innovator in the mobile space. Analysts note that Apple’s strong ecosystem allows it to adopt new technologies at its own pace, despite criticism from rivals.

Samsung’s latest campaign underscores the intense rivalry in the premium smartphone market. While the jabs are pointed, they highlight genuine differences in product philosophy. The effectiveness of this Samsung mocks Apple strategy ultimately depends on consumer perception and brand loyalty.

Info at your fingertips

What specific features did Samsung mock?

Samsung targeted the iPhone 17 Pro’s triple 48MP camera setup. It also mocked Apple for still not releasing a foldable phone. The campaign questioned Apple’s pace of innovation.

How did Samsung execute this campaign?

The company used its official US X (formerly Twitter) account. It posted a series of tweets immediately after Apple’s product announcement. The posts used the hashtag #iCant for a unified theme.

Is camera resolution the main factor in quality?

No, resolution is just one part of camera performance. Software processing, sensor size, and lens quality are equally important. Samsung’s comparison simplifies a complex technical topic for marketing impact.

How does Apple typically respond to such ads?

Apple rarely engages publicly with competitor marketing campaigns. The company focuses on its own product launches and ecosystem. It relies on its dedicated customer base and brand strength.

Does this marketing strategy work for Samsung?

These campaigns generate significant social media buzz and press coverage. They effectively communicate Samsung’s perceived advantages to consumers. The long-term impact on sales is difficult to measure precisely.

Trusted Sources

Reporting for this article was based on information from official communications and announcements by Samsung Mobile US and Apple Inc. Analysis was informed by industry reporting standards from Reuters and Associated Press.