In the third quarter of 2025, the global DRAM market saw a dramatic shift. Samsung Electronics significantly closed the market share gap with its rival, SK Hynix. This resurgence follows a period where Samsung lost its long-held leadership position. The company’s aggressive strategy is now paying off.According to recent analysis from Counterpoint Research, the competition has intensified. Samsung is now within striking distance of reclaiming the crown it lost earlier this year.
Samsung’s Remarkable DRAM Market Recovery
Counterpoint Research’s Q3 2025 analysis reveals a tight race. SK Hynix currently leads the global DRAM sector with a 35% revenue share. Samsung follows closely behind with a 34% market share.This represents a major improvement for Samsung compared to the previous quarter. The company has successfully narrowed the gap to just a single percentage point. This momentum suggests a potential leadership change is on the horizon.The recovery is attributed to strategic moves in production and client acquisition. Samsung has been pushing to solidify its position in the high-demand memory sector.

Nvidia’s HBM3E Approval Fuels Samsung’s Comeback
A key development bolstering Samsung’s comeback is its entry into the AI memory space. The company recently received a crucial qualification from Nvidia. This approval covers Samsung’s high-bandwidth HBM3E memory.This breakthrough allows Samsung to supply a leading AI accelerator manufacturer. It marks a significant strategic victory for the tech giant. The HBM market is critical for artificial intelligence and data center applications.This new revenue stream could decisively push Samsung back into the lead. It provides a direct path to compete in the most lucrative segment of the memory market.
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Samsung’s aggressive play in the AI memory space with its qualified HBM3E products positions it for a potential market takeover in the next quarter. The battle for DRAM supremacy is far from over.
Dropping this nugget your way-
Q1: Who is the current leader in the DRAM market?
As of Q3 2025, SK Hynix leads the global DRAM market with a 35% share. Samsung is a very close second with a 34% share, according to Counterpoint Research.
Q2: What is HBM3E memory and why is it important?
HBM3E is a type of high-bandwidth memory crucial for AI and high-performance computing. It allows for much faster data processing than standard memory, making it highly sought after.
Q3: How did Samsung manage to close the market share gap?
Samsung intensified its production and business strategies throughout 2025. A key factor was gaining Nvidia’s approval to supply its HBM3E memory for AI accelerators.
Q4: What does this mean for the memory market competition?
The narrowed gap indicates a return to intense competition. Consumers and tech companies may benefit from increased innovation and potentially more stable pricing as the two giants vie for dominance.
Q5: Could Samsung regain the number one position soon?
Analysts suggest it is highly possible. If Samsung maintains its current momentum and successfully ramps up HBM3E shipments, it could overtake SK Hynix as early as Q4 2025.
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