Samsung is planning a major AI upgrade for its Bixby voice assistant. The company will reportedly integrate Perplexity’s artificial intelligence models. This move mirrors a similar strategy recently adopted by Apple. The new system is expected to debut with the Galaxy S26 series.
This partnership would create a hybrid AI assistant. According to a report from Bloomberg, basic on-device commands will remain with Bixby. More complex reasoning and generative tasks would be handled by Perplexity’s technology.
A Multi-Model Strategy for Mobile AI
The reported arrangement creates a clear division of labor. Bixby would continue managing simple phone functions. This includes toggling settings and launching apps. Perplexity’s AI would take over for complicated queries requiring deeper analysis.
This split approach is becoming an industry standard. Apple Intelligence uses a similar method with ChatGPT. Samsung, however, already has a deep partnership with Google. Its newer devices feature Gemini-powered tools built directly into the One UI interface. Choosing to also work with Perplexity signals a deliberate effort to diversify its AI portfolio rather than rely on a single provider.
Intensifying the Global AI Assistant Race
This development signals a significant shift in the competitive landscape. Tech giants are no longer trying to build a single, all-powerful AI model internally. Instead, they are creating platforms that can leverage the best available external models for specific tasks. This strategy allows for faster innovation and more specialized capabilities.
For consumers, this competition promises more capable and helpful phone assistants. The next generation of devices will likely handle complex, multi-step requests with greater accuracy. The race to deliver this advanced functionality is now in full swing.
The integration of Perplexity AI could fundamentally reshape the Bixby experience on upcoming Galaxy devices. This move underscores the fierce competition to define the future of smartphone assistants.
Info at your fingertips
What will Perplexity’s AI do for Bixby?
Perplexity’s models will handle complex questions and generative tasks. This includes summarizing articles or planning multi-step requests. Bixby will still manage simple, on-device commands.
When will this new Bixby be available?
The upgraded assistant is expected to launch with the Galaxy S26 series. Samsung’s Unpacked event for these phones will likely be the debut platform. A specific date has not been officially confirmed.
Does this mean Samsung is leaving Google?
No, this is not a replacement for the Google partnership. Samsung will continue to integrate Gemini AI features into its phones. The Perplexity deal represents an expansion of its AI model sources.
How does this compare to Apple’s Siri?
It creates a very similar hybrid structure. Both companies now use their own models for basic functions. Both tap external, specialized AI for advanced reasoning and content creation.
Why would Samsung choose Perplexity?
Perplexity is recognized for its strong capabilities in research and summarization. This partnership allows Samsung to access these specialized skills without building them from scratch.
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