Samsung has begun showing advertisements on the large screens of its premium smart refrigerators. The move sparked immediate criticism from customers who paid thousands of dollars for the appliances. The ads appeared following a recent software update.The company has now responded to the user feedback. According to Reuters, a new update provides a simple setting to disable the promotional content. This gives owners control over their device’s display.
How to Turn Off Ads on Your Smart Fridge
The advertisements appeared on several screen modes. This included the Weather, Color, and Daily Board themes. Users reported seeing promotions for various products and services.To disable the ads, navigate to the Settings menu on your refrigerator’s screen. Scroll to the bottom of the list and locate the “Advertisements” toggle. Switch this setting off to remove all promotional content from the display.

Premium Product Ads Draw User Ire
The introduction of ads was met with significant disappointment. Samsung’s Bespoke and Family Hub refrigerators are high-end products. Their cost can exceed several thousand dollars.Customers expect an ad-free experience at that price point. The backlash was swift on social media and tech forums. This consumer pressure likely influenced Samsung’s decision to add the disable option.
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The ability to disable Samsung refrigerator ads restores a sense of ownership for customers. This development highlights the ongoing tension between smart device features and user experience.
Info at your fingertips
Which Samsung fridge models show ads?
The ads appear on models with large interactive screens. This includes the premium Family Hub and certain Bespoke series refrigerators. The feature was activated via a software update.
How do I update my Samsung refrigerator?
Updates are typically delivered over Wi-Fi automatically. You can manually check for updates in the refrigerator’s Settings menu under “Software Update.” Ensure your appliance remains connected to your home network.
What kind of ads were displayed?
Users reported seeing promotions for food delivery services, grocery items, and other consumer products. The ads were integrated into the standard screen themes like the weather forecast and family calendar.
Will this stop all notifications on my fridge?
No, this setting only disables third-party promotional advertisements. Your refrigerator will still show all its standard functions and alerts. This includes door-open warnings, filter change reminders, and your personal notes.
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