Samsung Powers World’s Largest Cruise Ship with 6,000 Displays

The world’s largest cruise ship now sails with a massive Samsung screen installation. Royal Caribbean’s Star of the Seas set sail in August 2025 from Florida. Its maiden voyage was powered by over 6,000 Samsung hospitality TVs and digital signs. This deployment continues a two-decade partnership between the tech giant and the cruise line.

Samsung has supplied more than 200,000 displays across Royal Caribbean’s entire fleet. This includes the Star of the Seas and its sister ship, the Icon of the Seas. The collaboration focuses on enhancing the guest and crew experience through integrated technology.

Advanced Displays for a Personalized Voyage

The installed Samsung Crystal UHD Hospitality TVs are built for commercial use. They provide sharp 4K UHD resolution to every guest cabin and crew quarter. Each screen acts as a central information hub for passengers.

The system delivers personalized messages and daily activity schedules. It also provides crucial destination info and emergency updates. This creates a seamless and informed travel experience for everyone on board.

Seamless Connectivity and Entertainment at Sea

The technology offers modern connectivity options for personal devices. Guests can easily stream their own content using Google Cast and Apple AirPlay. The integrated LYNK Cloud and Smart Hub platforms support this functionality.

Samsung TV Plus is also available on these systems. This provides a wide range of free, ad-supported television channels. The digital signage in lounges and theaters further enriches the shared passenger spaces.

The partnership demonstrates a long-term commitment to maritime innovation. According to Reuters, such large-scale installations are becoming standard on new cruise ships. The focus is on creating a connected, modern environment even while at sea.

The massive screen installation aboard the Star of the Seas highlights the growing importance of integrated technology in hospitality. This Samsung Royal Caribbean partnership ensures passengers remain connected and entertained. It sets a new standard for digital experiences on the high seas.

Dropping this nugget your way

What is the Star of the Seas?

The Star of the Seas is the world’s largest cruise ship. It launched its maiden voyage from Port Canaveral, Florida in August 2025. It is a sister ship to the Icon of the Seas.

What kind of Samsung TVs are on the ship?

The ship uses Samsung Crystal UHD Hospitality TVs. These are commercial-grade displays designed for heavy use. They provide 4K resolution and serve as information hubs.

Can passengers stream their own content?

Yes, the TVs support Google Cast and Apple AirPlay. This allows guests to stream content directly from their personal devices. The feature is available in guest cabins.

How many displays has Samsung supplied in total?

Samsung has provided over 200,000 displays throughout its partnership. This includes units across the entire Royal Caribbean fleet. The Star of the Seas alone has more than 6,000.

Is there free TV available on board?

Yes, the TVs include access to Samsung TV Plus. This is a free, ad-supported streaming television service. It offers a variety of live and on-demand channels.