Samsung’s Premium Smart Fridges Now Displaying Ads

Samsung has begun showing advertisements on its premium smart refrigerators. The ads appear on the large display screens of certain Family Hub models. This change was implemented through a recent software update. Owners first noticed the new ads this week.

The development has caused significant frustration among consumers. Many feel betrayed after paying a high price for these appliances. Samsung has confirmed the change is part of a new pilot program.

Ad Implementation and User Reaction

The ads appear on specific screen themes. These include the Weather, Color, and Daily Board themes. The Gallery and Art themes currently remain ad-free. Users discovered the change via a software update changelog.

According to Android Authority, Samsung confirmed the pilot program. The company stated the ads are easily dismissible. A dismissed ad should not reappear. The advertisements only display when the screen is in an idle state.

The community response has been overwhelmingly negative. Many users expressed outrage on forums like Reddit. They argue that expensive devices should not serve ads. This move is seen as a breach of consumer trust.

Broader Industry Impact and Consumer Choice

This situation reflects a wider trend in the tech industry. Companies are increasingly monetizing device interfaces. Smart TVs and operating systems often include similar advertising. The kitchen is now the latest frontier for this practice.

The long-term impact on Samsung’s brand reputation is unclear. It may deter future customers from investing in smart appliances. Consumers now face a choice between connectivity and privacy.

For current owners, workarounds do exist. Switching to an ad-free theme is the simplest solution. Disconnecting the refrigerator from Wi-Fi will also stop the ads. This, however, removes the device’s smart functionality.

The introduction of ads on high-end appliances represents a significant shift in consumer electronics, blurring the line between purchased hardware and a platform for continuous monetization.

Info at your fingertips

Can I turn off the ads on my Samsung fridge?

There is no direct setting to disable ads. Your best options are to switch to the Gallery or Art theme, which currently do not show ads, or disconnect the refrigerator from your Wi-Fi network entirely.

Which Samsung fridge models are affected?

Samsung states this is a pilot program for a select few Family Hub models. The company has not provided a public list of all specific model numbers included in this trial.

Why is Samsung putting ads on its fridges?

Samsung has not explicitly stated its reasons. The move is likely a new strategy to generate ongoing revenue from its ecosystem of connected devices after the initial sale.

Will other smart appliance brands follow suit?

It is possible. If Samsung’s program is deemed successful from a revenue perspective, other manufacturers may see this as a viable way to monetize their own smart home devices.

Trusted Sources

Android Authority, Reuters, Associated Press