Why Team Galaxy Is Banking on College Football Stars Love and Klubnik

Samsung has signed two prominent college football players to its Team Galaxy. Clemson quarterback Cade Klubnik and Notre Dame running back Jeremiyah Love are the newest members. The announcement was made ahead of the upcoming college football season.

This move strengthens Samsung’s influencer marketing strategy in the United States. The athletes will promote the tech giant’s latest devices, including the Galaxy Z Fold 7.

Strategic Push for Foldable Phone Dominance

The new members will feature in a campaign for the Galaxy Z Fold 7. They will showcase how the device and Galaxy AI support their demanding lifestyles. This includes managing academics and athletic performance.

Team Galaxy already includes other college athletes like LSU basketball star Flau’Jae Johnson. According to Reuters, influencer collectives are a powerful marketing tool for reaching younger demographics. Samsung is leveraging this to its full advantage.

The company sees significant growth potential for its foldable phones in the US market. Recent reports confirm the Galaxy Z Fold series is gaining substantial traction. It is even convincing owners of premium Galaxy S Ultra phones to switch.

Connecting with a New Generation of Consumers

This expansion is a direct effort to engage millennial and Gen Z consumers. College athletes hold immense influence and relatability for this audience. Their endorsement provides authentic product integration.

Fans will see how these athletes use Samsung technology in their daily routines. This creates a strong association between high performance and Samsung’s brand. The strategy aims to solidify Samsung’s position as an innovative leader.

The long-term goal is to build brand loyalty from a young age. By aligning with rising sports stars, Samsung invests in its future customer base. This approach has proven successful for other major brands in the tech and apparel industries.

Samsung’s latest Team Galaxy expansion signals a confident push into the youth market. The addition of college football stars provides a powerful platform for its foldable technology. This strategic move is set to influence consumer trends for the upcoming season.

Info at your fingertips

What is Samsung’s Team Galaxy?

Team Galaxy is Samsung’s official collective of influencers and creators. It includes athletes, artists, and other personalities who promote Samsung products. Members use Galaxy devices in their professional and personal lives.

Which athletes were just added to the team?

Clemson quarterback Cade Klubnik and Notre Dame running back Jeremiyah Love have joined. They are both prominent players in college football. Their addition was announced ahead of the new season.

What product will they be promoting?

The new members will focus on promoting the Galaxy Z Fold 7. They will highlight features like Galaxy AI and Gemini Live. The campaign will show how the device helps them on and off the field.

Why is Samsung focusing on college athletes?

College athletes have a strong connection with younger consumer demographics. This partnership helps Samsung reach a highly engaged and influential audience. It builds brand affinity with the next generation of buyers.

How successful are Samsung’s foldables in the US?

Reports indicate the Galaxy Z Fold series is performing very well in the United States. The devices are proving popular enough to attract users from Samsung’s own premium smartphone line. This growth makes the market a key focus for the company.