Samsung Team Galaxy Taps College Football Stars for New Foldable Phone Campaign

Samsung has added two prominent college football stars to its Team Galaxy roster. Quarterback Cade Klubnik and running back Jeremiyah Love are the newest brand ambassadors. The move was announced ahead of the upcoming college football season.

This expansion aims to connect with a younger, sports-focused demographic. Team Galaxy is Samsung’s collective of athletes and creators who promote its products.

Leveraging Star Power for the Galaxy Z Fold 7

Cade Klubnik of Clemson and Jeremiyah Love of Notre Dame join an already impressive group. They will feature in a new campaign for the upcoming Galaxy Z Fold 7. The campaign will highlight how the device and Galaxy AI assist their demanding lifestyles.

The focus will be on both athletic and academic performance. According to Reuters, such influencer partnerships are crucial for reaching millennial and Gen Z consumers. Samsung hopes to showcase the phone’s utility for tasks from managing plays to taking class notes.

This strategic push comes as foldable phones gain mainstream traction. Samsung recently reported strong U.S. demand for its high-end foldables. The company is capitalizing on this momentum by aligning with popular college athletes.

Broadening the Appeal of Foldable Technology

Samsung’s initiative signals a broader marketing shift. The company is moving beyond traditional tech enthusiasts. By partnering with college sports stars, it aims to normalize foldable phones for a wider audience.

This strategy could significantly impact market perceptions. It positions the Galaxy Z Fold as a tool for peak performance in various aspects of life. The long-term goal is to make foldable devices a default choice for the next generation of smartphone users.

The addition of Klubnik and Love to Samsung Team Galaxy represents a targeted effort to dominate the conversation around premium, innovative smartphones, directly connecting with America’s passionate college sports fanbase.

Info at your fingertips

What is Samsung Team Galaxy?

Samsung Team Galaxy is an official collective of influencers and athletes. Members promote Samsung’s products, particularly Galaxy devices, to their audiences. It functions as a high-profile brand ambassador program.

Who are the new members of Team Galaxy?

The new members are Cade Klubnik, the quarterback for Clemson, and Jeremiyah Love, a running back for Notre Dame. Both are prominent figures in college football. They join other athletes like LSU basketball star Flau’Jae Johnson.

Which product will they be promoting?

Klubnik and Love will star in a campaign for the new Galaxy Z Fold 7. The campaign will focus on the device’s features and Galaxy AI capabilities. It aims to show how the phone supports a high-performance lifestyle.

Why is Samsung focusing on college athletes?

College athletes have massive appeal among younger demographics. This partnership helps Samsung reach potential customers who may be considering their first premium foldable device. It builds a modern, performance-oriented brand image.

Has this strategy worked for Samsung before?

Yes, Samsung has seen success with similar influencer partnerships. The company recently reported that its foldable phones are convincing even loyal Galaxy S Ultra owners to switch. This new campaign seeks to build on that existing momentum.

Trusted Sources

Reuters, Associated Press