Samsung Tops Asia’s Most Valuable Brands List for Second Consecutive Year

Samsung has secured its position as Asia’s most valuable brand. This marks the second year in a row the tech giant has claimed the top spot. The findings come from the comprehensive Global Brand Survey 2025.

The survey was conducted across eleven major countries and regions. It highlights Samsung’s enduring appeal and influence among Asian consumers.

Dominant Performance Across Key Markets

The Nikkei survey analyzed 200 brands based on responses from over 70,000 people. It measures both brand power and influence on purchasing decisions. Samsung’s performance was notably strong.

The company ranked first in five of the eight Asian markets studied. These include Thailand, Malaysia, Vietnam, Indonesia, and India. This is a significant expansion from the previous year, where it led only in Vietnam.

This victory places Samsung ahead of a host of global giants. The list includes competitors like Apple, which placed fourth, and other prestigious names like Sony and Toyota. According to Reuters, this consistent performance underscores its deep market penetration.

Strategic Implications and Consumer Trust

Leading across diverse markets signals powerful brand health. It shows Samsung’s products resonate with a wide variety of consumers. This trust translates directly into sales and loyalty.

The result is crucial for the company’s long-term strategy in a competitive region. Beating out other tech and automotive leaders solidifies its market position. For consumers, it reaffirms the brand’s reputation for quality and innovation.

Samsung’s repeated success in the Asian market cements its status as a premier global brand. Its leading brand value directly influences consumer choice and market dynamics. This achievement highlights its effective connection with diverse audiences.

Thought you’d like to know

What was the source of this brand ranking?

The data comes from the Global Brand Survey 2025 conducted by Nikkei. It gathered opinions from more than 70,000 consumers. The survey is a respected annual benchmark for brand value in the region.

In which Asian countries did Samsung rank first?

Samsung was the top brand in Thailand, Malaysia, Vietnam, Indonesia, and India. Its reach and influence grew significantly from the previous survey. This shows a strengthening brand presence across Asia.

How does this survey measure brand value?

It uses two main indicators: brand power and brand contribution. Brand power relates to name recognition and familiarity. Brand contribution evaluates how much the brand sways a consumer’s final purchase decision.

Which other companies were in the top ranks?

The survey included global leaders from various industries. High-ranking brands included Apple, Toyota, and Sony. Samsung outperformed all of them to take the number one position overall.

Why is this ranking important for Samsung?

It demonstrates strong consumer trust and brand equity. This leadership often correlates with market share and customer loyalty. A powerful brand is a key asset in competitive tech markets.