Samsung TV Market Share Hits 19-Year High as Premium Segment Dominance Grows

Samsung Electronics has secured its spot as the world’s top TV seller for the 19th consecutive year. This milestone was reported in Q3 2025 market data. It shows a continuing trend of dominance in the global television market.

This achievement comes from sustained consumer demand for its high-end models. The company’s focus on premium and large-screen TVs has paid off handsomely.

Q3 2025 Data Reinforces Unmatched Leadership

According to research from Omdia, Samsung captured 29% of global TV sales in Q3 2025. This is a slight increase from the 28.6% share it held during the same period last year. The data underscores the company’s resilient market position.

The figures place Samsung far ahead of its nearest rivals. LG Electronics ranked second with a 15.2% share. Chinese brands TCL and Hisense followed with 13% and 10.9% respectively.

Premium and Large-Screen TV Sales Drive Results

Samsung’s strategy is clearly focused on the high-margin segments of the market. The company accounted for a remarkable 53.1% of sales in the premium TV market, defined as sets priced above $2,500. This strength extends across all high-end categories.

Its lead is even more pronounced in the market for very large screens. Samsung held a 29.2% share of the market for TVs 80 inches and larger. This shows consumers trust the brand for their most significant home entertainment investments.

The Intense OLED Battle with LG

While leading overall, Samsung takes second place in the specific OLED TV segment. LG maintained its 13-year leadership in OLED TVs with a 45.4% market share in Q3 2025. This technology has been a cornerstone of LG’s TV strategy for over a decade.

However, Samsung is aggressively closing the gap. Its own OLED market share reached 34.9% in the same quarter. This growth follows Samsung’s renewed and serious commitment to launching competitive OLED models annually.

Samsung’s enduring TV market share leadership is built on a commanding position in premium and large-screen categories. The company now eyes a historic 20th year at the top of the global TV industry.

Info at your fingertips

Q1: How long has Samsung been the top TV seller globally?

Samsung has been the global leader in TV sales for 19 consecutive years. The latest Q3 2025 data from Omdia confirms this continued dominance. The company is now on track for a 20th year at the top.

Q2: What was Samsung’s global TV market share in Q3 2025?

Samsung’s global TV market share was 29% in the third quarter of 2025. This represents a slight increase from its 28.6% share in the same period last year. The data was published by the research firm Omdia.

Q3: Which company is Samsung’s closest competitor in the TV market?

LG Electronics is Samsung’s closest competitor, holding second place with a 15.2% market share. Chinese manufacturers TCL and Hisense follow behind. The gap between first and second place remains significant.

Q4: Where does Samsung see its greatest sales strength?

Samsung dominates the premium TV segment priced above $2,500, holding a 53.1% share. It also leads in the market for very large screens, like TVs 80 inches and above. This focus on high-end products drives its overall market performance.

Q5: Is Samsung a leader in OLED TV sales?

No, Samsung is currently the second-largest seller of OLED TVs. LG remains the OLED market leader with a 45.4% share. However, Samsung is rapidly growing its OLED share, which reached 34.9% in Q3 2025.