Samsung has launched the official SQUASHTV app globally. The app is now available for download on Samsung smart TVs. This move brings professional squash coverage directly to the living room. It marks a significant expansion of sports content available on the platform.

The launch provides Samsung TV owners with a dedicated hub for the sport. According to Reuters, the global sports streaming market is experiencing rapid growth. This new app caters to a dedicated niche audience of squash enthusiasts.
SQUASHTV App Features and Content
The SQUASHTV app offers extensive live and on-demand coverage. Subscribers gain access to more than 2,000 matches. These are drawn from over 35 Professional Squash Association (PSA) Tour events each year.
The service goes beyond simple match streaming. It includes exclusive behind-the-scenes feature pieces and expert analysis. Fans can also watch extended highlights and follow athlete stories.
This provides a comprehensive viewing experience. It is similar to services for larger sports leagues but tailored for squash.
Compatibility and Limited-Time Offer
The new app is compatible with 2024 and 2025 Samsung TV models. Owners of these TVs can download it directly from the Samsung TV app store. The rollout is part of a broader push to enhance smart TV content.
A special promotion is available in the UK and Ireland. New Samsung TV buyers can claim three months of free SQUASHTV access. This is part of the “Made for UK” offer, which also includes other service vouchers.
This offer aims to boost TV sales and app adoption. It provides a risk-free way for new users to experience the premium sports service.
The global launch of the SQUASHTV app solidifies Samsung’s position as a leading destination for diverse sports content, giving squash the dedicated platform it deserves on modern smart TVs.
Thought you’d like to know
Which Samsung TV models support the SQUASHTV app?
The app is available for 2024 and 2025 Samsung smart TV models. Owners can find it in the Samsung TV app store. It is not available on older television models.
Is there a free trial for the SQUASHTV app?
Yes, a limited-time offer provides a free trial. New Samsung TV buyers in the UK and Ireland get three months of free access. This is through the “Made for UK” promotion.
What content does the SQUASHTV app include?
It includes over 2,000 live and on-demand matches from 35+ PSA events. The app also offers expert analysis, extended highlights, and behind-the-scenes features. It is a complete hub for professional squash.
How does this affect Samsung’s overall sports offering?
This launch significantly expands niche sports coverage on Samsung TVs. It follows other recent additions like FloSports and RugbyPass. The strategy builds a comprehensive sports streaming ecosystem.
Why is Samsung adding more sports apps?
Adding niche sports apps attracts dedicated fan bases to the TV platform. It enhances the value proposition of Samsung smart TVs. This strategy helps differentiate Samsung from its competitors in a crowded market.
Trusted Sources: Reuters, Samsung Newsroom UK, Professional Squash Association (PSA).
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