Samsung has launched a new AI-powered feature for its televisions. The Samsung Vision AI Companion is now rolling out globally. This upgrade transforms the TV into an interactive, conversational partner.The system is powered by an enhanced version of Bixby. It allows users to ask questions and get answers without leaving their show. This represents a significant step forward in smart home technology.
How the AI Companion Enhances Daily Viewing
The AI provides a more natural, two-way dialogue. It understands context to deliver personalized responses. According to Reuters, this multi-agent platform combines large language models from several tech partners.You can ask about a sports statistic or a movie actor. The AI will display answers visually on the screen. It can also recommend local restaurants or travel destinations.This feature is activated by a dedicated button on the remote. It supports ten major languages including English and Spanish. The technology is available across Samsung’s 2025 TV lineup.

The Broader Impact on Smart Home Ecosystems
This move signals a deeper integration of AI into home entertainment. It positions the television as a central information hub for the family. The seamless experience keeps users engaged without disruptive app switching.For consumers, it means quicker access to information and entertainment. The barrier between watching content and searching the web is dissolving. This could set a new standard for what smart TVs are expected to do.
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The launch of the Samsung Vision AI Companion marks a pivotal shift in home entertainment. This technology redefines the relationship between viewers and their screens. It turns passive watching into an active, intelligent conversation.
Info at your fingertips
What is the Samsung Vision AI Companion?
It is an AI feature for Samsung TVs powered by Bixby. It lets users ask questions and get answers without interrupting their viewing. The system provides visual responses directly on the screen.
How do I activate the AI Companion?
You can activate it by pressing the dedicated AI button on the remote. The feature then listens for your questions or commands. It works while your content continues to play.
Which TV models support this feature?
The AI Companion is available on the 2025 TV lineup. This includes Neo QLED, Micro RGB, and OLED models. It is also available on compatible Smart Monitors.
What languages does the AI understand?
It supports ten languages like English, Spanish, and French. German, Portuguese, and Italian are also supported. Korean is included in the initial language rollout.
Does it require an internet connection?
Yes, a stable internet connection is required for full functionality. The AI processes requests using cloud-based language models. This ensures responses are current and accurate.
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