Samsung has officially delayed the launch of its first XR headset. The new release date is now set for October 21, 2025. This strategic shift was reported by South Korean news outlet ET News. The delay allows for final marketing coordination and product quality checks.
The headset is a crucial entry into the competitive extended reality market. It will compete directly with Apple’s Vision Pro and Meta‘s Quest series.
Revised Timeline and Market Positioning
According to ET News, Samsung will reveal the headset’s full specifications on October 21. The product will also become available for purchase on the same day. This is a shift from earlier rumors that pointed to a late September unveiling.
The device is expected to be priced around 2 million Korean Won. This positions it as a premium product, costing more than a Meta Quest 3 but less than an Apple Vision Pro. Samsung’s initial production run is reportedly planned for 100,000 units.
Broader Product Roadmap Impact
The delay also affects the anticipated launch of Samsung’s rumored TriFold smartphone. Previous reports suggested a joint launch event for both devices. The new timeline indicates the TriFold phone will now debut separately, likely in late October or November.
Furthermore, Samsung is already developing its next XR product. The company, in collaboration with Google, is working on a pair of XR glasses. A launch for those glasses is tentatively scheduled for early 2026.
Samsung’s deliberate delay underscores the high stakes in the emerging XR headset market. The company is prioritizing a polished launch to ensure its product makes a significant impact against established rivals.
Info at your fingertips
Why did Samsung delay its XR headset?
The delay is for internal marketing strategy coordination and final quality assurance. Samsung wants to ensure a strong and polished product launch.
How much will the Samsung XR headset cost?
Reports indicate a price target around 2 million Korean Won. This places it between the Meta Quest 3 and the Apple Vision Pro in price.
When can consumers buy the new headset?
The headset is scheduled to be available for purchase on its unveiling date, October 21, 2025.
What is the Samsung TriFold phone?
It is Samsung’s first smartphone with a dual-folding, or “tri-folding,” display. Its launch has been decoupled from the XR headset and is now expected later.
Is Samsung working on other XR products?
Yes. Samsung is developing XR glasses in partnership with Google. A launch for those glasses is expected in early 2026.
Trusted Sources: ET News, Reuters
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