Samsung’s 98-Inch Frame TV for 2026 Leaks Ahead of CES Reveal

Samsung is planning a massive new size for its popular Frame television. A leak suggests a 98-inch model is in development for 2026. The information comes from a European spare parts database.

This discovery hints at Samsung’s upcoming lineup for next year’s CES expo. The company has already scheduled a ‘First Look’ event for its 2026 TVs. A 98-inch Frame would be its largest decorative TV ever.

Database Model Number Hints at Major Screen Size Jump

According to FlatPanelsHD, a new model number was found. It is listed as LS03H. The ‘H’ suffix corresponds to Samsung’s 2026 model year.

The ‘LS03’ prefix is Samsung’s internal code for The Frame TV series. Current 2025 Frame models max out at 85 inches. This new listing strongly points to a 98-inch variant joining the family next year.

This would not be the higher-end Frame Pro model. The Pro version uses a different model number scheme. The leaked number lacks the ‘W’ suffix used for the Pro line.

Leak Signals Broader 2026 OLED TV Expansion Plans

The giant Frame is just one part of Samsung’s 2026 strategy. The company is also significantly expanding its OLED television portfolio. This move follows its successful return to the OLED market in 2023.

Reports indicate Samsung will launch six OLED TV models in 2026. That is double the three models it released for the 2025 model year. This expansion shows Samsung’s commitment to competing across all premium TV categories.

The 2026 lineup will still include QLED and Neo QLED TVs. The Frame’s new size, however, aims directly at the luxury interior design market. It turns a massive screen into a statement art piece.

Samsung’s 98-inch Frame TV for 2026 would mark a new frontier for lifestyle televisions. It combines ultra-large screen technology with customizable art display functionality. This leak confirms Samsung’s push to dominate the high-end home entertainment space next year.

Thought you’d like to know

When will the 98-inch Samsung Frame TV be released?

It is expected to be officially announced in January 2026 at CES. The televisions typically go on sale in the spring of that same year.

How does the 98-inch size compare to current models?

The current largest Frame TV is 85 inches. The 98-inch model would provide over 30% more screen area, offering a much more immersive viewing experience.

Will the 98-inch Frame TV be very expensive?

Yes, it will command a premium price. Current 85-inch Frame TVs cost several thousand dollars, so the 98-inch version will be positioned at the very top of the market.

What is the difference between The Frame and The Frame Pro?

The Frame Pro offers higher brightness and anti-glare technology. The standard Frame focuses more on the art gallery aesthetic with a matte display.

Is Samsung making more OLED TVs in 2026?

Yes. Reports suggest Samsung will double its OLED TV offerings from three models in 2025 to six models in 2026, competing more aggressively with LG.