Samsung’s Foldable Phone Lead Narrows as Market Evolves

Samsung Slips to Third in Global Foldable Phone Market Share.Samsung Electronics has fallen to third place in global foldable smartphone shipments. This surprising shift occurred during the second quarter of 2025. New data reveals Huawei and Motorola now lead the innovative device category. The change highlights intense competition in the growing market.According to Counterpoint Research, Samsung’s market share dropped significantly year-over-year. The tech giant held a 21% share in Q2 2024. It now holds just 9% of the worldwide foldable phone market.

Huawei and Motorola Capture Key Markets

Huawei now commands the foldable sector with a dominant 45% market share. Motorola follows in second place with a strong 28% share. Their growth comes largely from soaring sales within China.The Chinese market heavily influences global foldable shipment figures. Consumer preference for domestic brands plays a major role. Patriotism and strong brand loyalty have fueled Huawei’s rise.

Product Cycle and Consumer Hesitation Impact Samsung

Samsung’s slide is not solely due to regional trends. The company’s product release cycle also contributed to the decline. In Q2, Samsung was selling the Galaxy Z Fold 6 and Z Flip 6.These models offered incremental upgrades over their predecessors. Many potential buyers found the improvements underwhelming. Consumers appeared to delay purchases ahead of the next major launch.

Strong Comeback Expected With New Galaxy Z Series

Samsung’s position is likely temporary. The company launched the Galaxy Z Fold 7 and Z Flip 7 in July 2025. These new models feature substantial design and performance enhancements.Early reports indicate exceptionally high demand for both devices. Samsung has already increased production targets to meet this new demand. Industry analysts predict a strong market rebound for Samsung in Q3.

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Samsung’s foldable market share is poised for a rapid recovery. The new Galaxy Z series lineup addresses previous consumer concerns directly. The brand remains a formidable force in the advanced smartphone segment.

Info at your fingertips

Q1: Why did Samsung’s foldable market share drop?

Two main factors caused the drop. High sales in China favored local brands like Huawei. Also, consumers waited for the significantly upgraded Galaxy Z Fold 7 and Z Flip 7.

Q2: Which company is first in foldable phone sales?

Huawei is currently the global leader. It captured 45% of all foldable smartphone shipments in the second quarter of 2025.

Q3: Will Samsung recover its top position?

Analysts believe a recovery is very likely. Demand for the new Galaxy Z Fold 7 and Z Flip 7 is reportedly much higher than initial forecasts.

Q4: What is the main market for foldable phones?

China is the largest market for foldable smartphones. A majority of global shipments are currently destined for Chinese consumers.

Q5: Did the older Galaxy Z models sell poorly?

The Galaxy Z Fold 6 and Flip 6 had weaker sales than previous generations. This was due to smaller upgrades and anticipation for the newer models.