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Screenvision Media has modernized its core business systems. The cinema advertising leader completed a major migration to Microsoft Azure and Oracle Cloud Infrastructure. This move significantly enhances its platform’s resilience and data security.

The initiative is part of a 15-year partnership with Cintra. According to Reuters, such cloud migrations are becoming standard for data-driven enterprises. This upgrade future-proofs Screenvision’s advertising operations.

Strategic Multi-Cloud Approach Enhances Capabilities

The new cloud-based platform offers superior performance. It leverages the strengths of both Azure and Oracle Cloud. This hybrid setup ensures maximum uptime and reliability for advertisers.

Data processing speeds have dramatically improved. Ad campaigns can now be deployed and analyzed faster than ever. This provides real-time insights into audience engagement and campaign performance.

The system also offers robust disaster recovery. This ensures that critical advertising data remains safe and accessible. Such protection is vital for national cinema advertising campaigns.

Impact on the Cinema Advertising Industry

This technological leap provides a competitive edge. Advertisers gain access to more sophisticated targeting and analytics. This makes cinema advertising a more powerful and measurable medium.

Theater partners will benefit from a more streamlined operation. The platform simplifies ad scheduling and content delivery. This creates a better experience for both theaters and moviegoers.

Industry analysts see this as a necessary evolution. Moving to the cloud allows for greater scalability and innovation. It positions Screenvision for future growth in the digital advertising landscape.

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The cloud migration solidifies Screenvision’s market leadership. This modern platform offers unmatched security and efficiency for cinema advertising. The entire industry is watching this significant technological advancement.

Info at your fingertips

What is Screenvision Media’s new platform?

It is a modernized advertising system built on Microsoft Azure and Oracle Cloud. The platform enhances data security and operational performance. This upgrade improves how ads are delivered to movie theaters.

Why did they choose a multi-cloud approach?

A multi-cloud strategy leverages the best features of both Azure and Oracle. It improves system resilience and avoids reliance on a single vendor. This setup offers greater flexibility and disaster recovery options.

How does this benefit advertisers?

Advertisers get faster campaign deployment and richer analytics. The platform provides more precise audience targeting capabilities. This leads to better measurement of return on investment.

Will this change the moviegoer experience?

Moviegoers will see the same high-quality pre-show content. The improvements are largely behind the scenes. The result is a more reliable and seamless presentation.

Who helped Screenvision with this migration?

The company partnered with Cintra for this complex project. Cintra is a specialist in Oracle-specialized managed services. Their expertise was crucial for the successful cloud transition.