Screenvision Media Executes Strategic Multi-Cloud Migration to Azure and OCI

The cinema advertising landscape is undergoing a rapid digital transformation, demanding unprecedented agility and technological resilience from its key players. In a significant strategic move, Screenvision Media, a major force in in-theater advertising, has successfully completed a comprehensive modernization of its core business systems by migrating to a dual-cloud environment utilizing Microsoft Azure and Oracle Cloud Infrastructure (OCI). This ambitious multi-cloud migration, executed in partnership with managed services expert Cintra, is designed to future-proof the company’s operations and drive innovation.

The project, completed over a swift 12-week period without any business disruption, marks a pivotal step in Screenvision’s 15-year relationship with Cintra. The primary objectives were clear: enhance system resilience and data protection, ensure seamless scalability to handle fluctuating demands, and maintain strict software license compliance. For a private equity-backed company like Screenvision, this shift to a cloud-based operating model is a critical component of its growth strategy, satisfying modernization mandates and freeing up resources for core business innovation.

How Does a Multi-Cloud Migration Enhance Business Resilience?

A multi-cloud strategy is increasingly seen as a best practice for enterprises seeking to avoid vendor lock-in and maximize uptime. For Screenvision, the technical architecture designed by Cintra leverages the high-speed Oracle-Azure Interconnect. This setup creates a robust, highly available environment where workloads can be dynamically scaled to meet seasonal peaks, such as major movie releases and holiday advertising campaigns. Crucially, it also establishes a powerful disaster recovery framework, ensuring business continuity and data integrity—a non-negotiable requirement in today’s digital economy. This move directly addresses the core need for operational resilience that can adapt to both opportunity and unforeseen challenges.

Laying the Groundwork for Future Innovation

Beyond immediate stability and performance gains, this technological overhaul is a strategic investment in Screenvision’s future. The new, agile cloud foundation provides the computational power and flexibility needed to explore and deploy next-generation advertising solutions. This includes advanced data analytics for audience targeting and the development of more dynamic and interactive digital ad formats within theaters. By modernizing its infrastructure, the company is not just keeping pace with the industry but positioning itself to lead it, turning its network of screens into a more powerful and measurable medium for brands.

The successful implementation underscores the importance of specialized expertise in complex cloud transitions. The Cintra team’s deep knowledge of Oracle systems and cloud architecture was instrumental in designing and executing a seamless migration, and they continue to provide round-the-clock support for the new environment.

This strategic multi-cloud migration fundamentally transforms Screenvision Media’s technological capabilities, providing a scalable, secure, and resilient foundation that is essential for competing in the modern digital advertising arena. The move ensures the company can seamlessly handle peak demands, protect valuable data, and, most importantly, accelerate the development of new, innovative advertising products for its partners.

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Must Know

What is a multi-cloud migration?
A multi-cloud migration is the process of moving an organization’s digital assets, services, and applications into a combined cloud computing environment that uses services from multiple cloud vendors, such as Microsoft Azure and Oracle OCI. This strategy is adopted to leverage the best features of each platform, avoid dependency on a single provider, and enhance overall system resilience and performance.

Why did Screenvision Media choose a multi-cloud approach?
Screenvision Media opted for a multi-cloud approach to achieve specific business goals: maximizing scalability to handle seasonal advertising peaks, ensuring high availability and robust disaster recovery, and maintaining compliance with software licensing agreements. This approach provides the flexibility and security required for their growth-focused strategy.

What are the main benefits of a multi-cloud strategy?
The primary benefits include improved reliability and uptime by distributing risk across providers, greater flexibility to choose best-in-class services from different vendors, enhanced disaster recovery capabilities, and optimized cost-performance ratios for different workloads.

How long did the migration project take?
The entire multi-cloud migration project for Screenvision Media was designed and executed by Cintra over a concentrated 12-week period. The migration was completed with zero disruption to the company’s ongoing business operations.

Who managed the technical migration?
The migration was managed by Cintra, a provider of Oracle-specialized managed services and enterprise cloud architecture expertise. Cintra has been a technology partner to Screenvision Media for over 15 years and provided the necessary expertise for the complex transition and continues to offer 24/7 support.