Screenvision Media has modernized its core business systems. The cinema advertising leader migrated to Microsoft Azure and Oracle Cloud Infrastructure. This move enhances its platform’s resilience and data protection.
The initiative is part of a 15-year partnership with Cintra. This long-term collaboration focuses on enterprise cloud architecture. The upgrade is a significant step for the entire cinema ad industry.
Strategic Cloud Migration Boosts Platform Performance
The migration to Azure and OCI represents a major technological leap. It modernizes the entire backend infrastructure. This provides a more robust foundation for ad operations.
According to Reuters, cloud migrations are critical for media companies. They improve scalability and security. Screenvision’s move aligns with this industry-wide trend.
The new system offers superior data analytics capabilities. Advertisers can expect more precise targeting and measurement. This delivers greater value for marketing campaigns.
Enhanced Capabilities for Advertisers and Theaters
The modernized platform benefits all stakeholders. Advertisers gain access to more powerful tools. Theaters receive a more reliable and efficient ad delivery system.
This upgrade future-proofs Screenvision’s service offerings. It allows for the integration of new technologies. The platform can now support evolving digital advertising formats.
The cloud infrastructure ensures high availability. This minimizes downtime during crucial advertising periods. It is a key advantage for live event broadcasts in cinemas.
This strategic cloud migration solidifies Screenvision Media’s market position. The new cinema advertising platform offers unmatched reliability and advanced features for partners. This investment ensures continued growth for the big screen ad sector.
Info at your fingertips
What is Screenvision Media’s new platform?
It is a modernized cinema advertising system. The platform now runs on Microsoft Azure and Oracle Cloud Infrastructure. This upgrade enhances its performance and security.
Why did Screenvision migrate to the cloud?
The move improves system resilience and data protection. It also provides better scalability for future growth. Cloud infrastructure supports more advanced advertising analytics.
How does this affect movie theater advertisers?
Advertisers gain access to more powerful targeting tools. They can measure campaign effectiveness with greater precision. This makes cinema advertising a more attractive option.
What role did Cintra play in this project?
Cintra is Screenvision’s long-term technology partner. They provided specialized Oracle managed services and cloud expertise. Their work was essential for the successful migration.
When was this new platform launched?
Screenvision Media announced the launch recently. The migration was a key part of their ongoing modernization strategy. The project was completed in partnership with Cintra.
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