Seth Rogen Stars in Roots’ Nostalgic Holiday Campaign

Seth Rogen is the new face of Roots. The Canadian actor fronts the brand’s holiday 2025 campaign. It launched this month across North America.Rogen plays a holiday concierge in the “Anything Roots” initiative. He offers witty gift advice in a retro-themed setting. The campaign celebrates Canadian nostalgia and community.

Campaign Details and Creative Vision

The campaign will appear on streaming platforms like Netflix. It is also featured on Prime Video and Spotify. Out-of-home placements and social media are part of the rollout.Roots image director Micah Cameron led the creative vision. He worked with Roots creative director Joey Gollish. Josh Locy directed the campaign with photography by Jacq Harriet.

Brand Alignment and Broader Impact

Roots chief marketing officer Leslie Golts explained the choice. She said Rogen embodies the brand’s warmth and authenticity. His Canadian roots and community spirit were key factors.This partnership reinforces Roots’ 50-year heritage. It connects the brand with beloved cultural figures. The campaign aims to make holiday shopping feel personal and nostalgic.

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The new Roots holiday campaign successfully merges celebrity appeal with brand heritage. Seth Rogen’s involvement brings a uniquely Canadian charm to the festive season. This move is set to resonate deeply with consumers nationwide.

Thought you’d like to know

What is the name of the Roots campaign?

The campaign is called “Anything Roots.” It features Seth Rogen as a holiday concierge. He helps solve gift-giving dilemmas with Canadian charm.

Where can I see the Roots holiday ad?

The ad is running on streaming services like Netflix and Prime Video. It is also on social media and in select Roots retail locations. Out-of-home advertising is also part of the campaign.

Why did Roots choose Seth Rogen?

Roots stated Rogen embodies warmth, creativity, and authenticity. His deep Canadian roots and community spirit align with the brand’s values. He is a recognized and beloved figure.

Is there a phone number for the Roots hotline?

Yes, fans can call 1-855-ANY-THNG (269-8464). This is the Roots Holiday Hotline featured in the campaign. It offers an interactive gift-giving experience.

Who directed the Roots campaign?

The campaign was directed by Josh Locy. Photography was handled by Jacq Harriet. The creative team included producers from Chelsea Pictures and Cartel.