Shay Mitchell Kids Skincare Line Sparks Debate Over Beauty Standards

Actress Shay Mitchell is responding to criticism. Her new kids’ skincare brand, rini, has drawn controversy. The line features sheet masks for children as young as three.Mitchell says she understands the concern from parents. She appeared on a talk show to explain her perspective. The conversation involves childhood and product safety.

Mitchell Defends Brand as Self-Care, Not Beauty

Mitchell told Jenna Bush Hager she was surprised by the backlash. She acknowledged that kids’ products deserve scrutiny. The actress is a mother to two young daughters herself.She addressed worries about reinforcing beauty standards. Mitchell reframed the masks as self-care. She compared them to moisturizing a newborn’s skin.”They think about it being a cooling sensation and a shared moment,” she said. The goal is fun and age-appropriate care. It is not about promoting a beauty routine.

Product Inspiration Came From Personal Experience

The idea for rini was born from a family vacation. Mitchell’s daughter got a sunburn in Mexico. She wanted a safe, easy product to soothe her child’s skin.This led to the aloe vera after-sun mask. Her daughters showed interest in her own skincare habits. Mitchell saw a gap in the market for gentle, shared products.She launched the brand in early November. According to Today, the line includes hydrating jelly masks. It also features animal-shaped sheet masks for everyday use.

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The debate around Shay Mitchell’s kids skincare highlights a larger cultural conversation. Parents are increasingly cautious about marketing and childhood. Mitchell’s brand aims to reframe the narrative toward shared moments.

Thought you’d like to know

What is Shay Mitchell’s new skincare line called?

Her new brand is named rini. It offers skincare products designed for children. The line includes jelly masks and fun-shaped sheet masks.

Why are people criticizing the kids’ skincare line?

Critics worry it pushes beauty standards on young children. They question the need for such products for toddlers. The debate centers on age-appropriateness.

How did Shay Mitchell respond to the backlash?

She said she understands the concern. Mitchell insists the products are about self-care and shared moments. She was inspired by her own daughters’ curiosity.

What age group is the rini skincare line for?

The products are intended for kids aged three and up. They are formulated to be gentle for young skin. The brand emphasizes safety and fun.

Where did the idea for the skincare line come from?

Mitchell was inspired after her daughter got a sunburn. She wanted a safe product for that situation. Her kids’ interest in her routine also sparked the idea.